Tag Heuer x Fragment Carrera Chronograph on display at the launch party during Art Basel Miami 2025 on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.
In a stylish kickoff to Art Basel Miami 2025, Tag Heuer and Hiroshi Fujiwara’s Fragment collaboration celebrated the launch of a stunning new iteration of the iconic Carrera watch. Originally created in 1963, the Carrera’s latest design fuses Tag Heuer’s technical mastery with Fujiwara’s minimalist, visionary aesthetic.
Tag Heuer x Fragment party at Shiso during Art Basel Miami 2025 on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.
The new Tag Heuer x Fragment Carrera features a striking black-and-white palette, glassbox design, and contrasting seven-link steel bracelet—embodying confidence and technological innovation. Fujiwara emphasized, “I want to make something I really want to wear every day,” highlighting his focus on timeless minimalism over flashy trends.
Symphani Soto at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.
Hosted at Miami’s Wynwood’s Shiso restaurant, the exclusive launch brought together celebrities, artists, and industry leaders, including Alexandra Daddario, Mia Moretti, and Bianca Senna. Guests enjoyed cocktails, a dedicated tasting menu, and electrifying DJ sets, celebrating a collaboration that took a year to develop.
Zarina Yeva at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.
This launch solidifies Tag Heuer’s creative evolution, blending heritage with contemporary design in a showcase of artistic and technological excellence.
Alexandra Daddario at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.Paris Hilinski at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.Deja Monet at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.DJ Mia Moretti performing at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.atmosphere at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.atmosphere at the Tag Heuer x Fragment Carrera Chronograph launch party on Dec. 3, 2025. Photography by Madison Voelkel/BFA.com. Courtesy of Tag Heuer.
