AXIA Time, Swiss-made heirloom-quality watchmaker and Official Timepiece of the College Football Playoff (CFP), unveils exclusive, ultra-custom watches for the 2025-26 season. These limited-edition CFP-branded timepieces feature team logos, colors, engravings of all 12 playoff teams, and hidden details—shipping begins mid-January.
Pre-orders open December 8, the day after the playoff teams are announced. Customers placing orders by December 14 will receive a complimentary $180 CFP-branded quilted vest from Horn Legend for holiday gifting. If your team wins the championship, upgrade your watch to the exclusive National Champions design at no extra cost.
Pre-order any CFP watch and automatically enter the AXIA Time College Football Playoff Sweepstakes—win tickets to the 2026 CFP National Championship, a $1,000 gift card, and hotel stay. The drawing takes place live on Instagram January 10. Secure your piece of football history now.
For more information about the AXIA Time CFP collection, visit axiatime.com/cfp26.