Virgin Voyages has partnered with Google Cloud to embed generative AI across its operations, and its first AI agent, “Email Ellie,” is now making waves in Miami. Deployed company-wide, Ellie has increased content production speed by 40%, aiding in Virgin Voyages’ record-breaking July sales—up 28% year-over-year.
In Miami, this AI-driven marketing tool helps generate personalized, authentic outreach, allowing the cruise line to better connect with local travelers. “Email Ellie” supports the marketing team by freeing up time for strategic initiatives like promoting new itineraries, ultimately enhancing the Sailor experience.
Virgin Voyages’ innovative use of AI demonstrates its leadership in travel tech, with plans to expand AI tools that will benefit both guests and crew.