Tres Agaves Tequilas, Tres Agaves Mixers, and Atomic Boss Hard Punch have joined forces as official sponsors of University of Miami Athletics for the 2025-2026 and 2026-2027 seasons. The partnership features signage at football, basketball, and baseball games, showcasing Tres Agaves as the official tequila and mixer, and Atomic Boss as the official hard punch.
Fans will enjoy the #1 selling organic tequila and mixers in their favorite cocktails, including the debut of the ‘U-Rita’ at venues and select locations. Atomic Boss Hard Punch, available in Berry Blast, Tropical Fusion, Blue Rizz, and POG, offers portable, bold-flavor drinks with 12% ABV—perfect for tailgates and celebrating wins.
Brand visibility includes activations, concourse bars, LED signage, and stadium announcements across all three sports, connecting Tres Agaves and Atomic Boss with passionate Hurricanes fans.
Visit www.tresagaves.com to learn more.