October 1 marks International Coffee Day, a global celebration of one of the world’s most beloved beverages. This year, as coffee enthusiasts raise their mugs, a new player is brewing up a revolution in how we experience this daily ritual — Projo, a innovative functional coffee brand that’s redefining the traditional brew for the modern consumer.
Projo isn’t just about caffeine; it’s about turbocharging your daily coffee with purpose. Combining organic, fair-trade coffee with 25 grams of protein, grass-fed collagen, digestive enzymes, and organic coffee fruit extract, Projo transforms your ordinary cup into a powerhouse of health benefits. Already available as high-protein coffee powders favored by fitness enthusiasts, the brand is now expanding into its first ready-to-drink (RTD) cans launching this October 18.
This evolution signals a shift — coffee consumers aren’t just looking for a caffeine hit anymore; they want functional ingredients that support energy, performance, and overall wellness, making “Power Coffee” the new daily essential.
The rise of functional ingredients reflects changing lifestyles—rising stress levels, health consciousness, and a need for sustained energy. Protein + caffeine blends are quickly gaining popularity among busy professionals, athletes, and wellness seekers. The appeal? A clean, efficient way to fuel the body, promote muscle recovery, improve digestion, and stay energized throughout the day—without sacrificing taste or convenience.
Projo offers a solution that aligns with these demands: a beverage crafted for performance, recovery, and vitality. Whether you’re at the gym, in the office, or on the go, this coffee delivers more than just a caffeine jolt.
Join the Coffee Evolution
This International Coffee Day, celebrate not only your love for coffee but also the exciting innovations that are shaping its future. With Projo, the classic ritual gets an upgrade—more functional, more flavorful, and more aligned with a health-conscious lifestyle.
As the brand launches into its RTD cans, it invites coffee lovers everywhere to experience Coffee 2.0 — more than just a drink, it’s a movement towards better energy, performance, and self-care, one delicious sip at a time.
Website: www.idrinkprojo.com
Power Coffee RTD waitlist: https://idrinkprojo.com/pages/