Reimagined Resort Welcomes Guests to Its Playful Property
Featuring The Backyard Pool & Social Club With Two Pools,
Outdoor Cabanas, Games, Restaurants & Bars
Officially set to open in July 2025, Blue Flamingo Resort, inspired by Key West’s rich history, is an exclusive hideaway for those looking for a sun-soaked paradise filled with free-spirited fun. Situated at the gateway to Key West, Blue Flamingo is for destination seekers who are the life of the party and everyday escapists who yearn to lose track of time. The resort in New Town draws on Key West’s rich legacy of stories, traditions and personalities. It is a love letter to the quirky community through its thoughtful amenities, vibrant dining and lounge concepts. Centerstage, The Backyard Pool & Social Club, features two pools and action-driven programming led by an in-house activities concierge. Curated moments spark a sense of mischief that pulses through all the offerings in this off-the-beaten-path haven.
With its bold design and lively atmosphere, Blue Flamingo Resort will set a new standard for playful Key West hospitality. Located at 3820 N Roosevelt Blvd, it is owned and transformed by BRE Hotels and managed by Highgate Hotels. The resort transforms two of Key West’s retro motor lodges into one unforgettable new getaway, capturing the essence of Key West and seamlessly integrating the charm of Old Town with the energy and modern fun of New Town.
Upon entering the lobby, guests will discover striking light fixtures, eclectic furnishings, and pops of color, all setting the tone for a fun and playful atmosphere complete with a welcoming lobby bar. The property will offer 245 beautifully designed Ocean View, Island or Tropical accommodations with sand dune-inspired tones, allowing guests to choose between a serene retreat or a fun-filled escape. Blue Flamingo Resort guest room layouts range from Deluxe Queen and King to spacious Junior Suite and Suite and surround The Backyard Pool & Social Club – the center of activity and energy.
The Backyard Pool & Social Club at Blue Flamingo is an expansive playground for relaxation, drinking and recreation. Its event lawn features two pools, cabanas and lounge chairs, poolside dining and tiki bar concepts Rum Row and Toasted Coconut. For the more active enthusiasts, the resort will offer outdoor lawn games and activities, including a putting green, bocce ball, corn hole, and more, ensuring there’s never a dull moment during their stay. Others can enjoy the inviting atmosphere with fire pits and intimate seating areas, which create the perfect environment to unwind and enjoy time with friends and family.
Regular programming holds center stage at The Backyard Pool & Social Club, including mainstays like daily happy hours, island music nights with live music featuring local artists, movies under the stars nights, rum & reggae nights, flamingo fridays parties, and a karaoke cabana – a renovated airstream designed for karaoke enthusiasts. Blue Flamingo partners add to the festivities with rosé and frozé parties with La Fete du Rosé, weekly wellness programming with Phat Buddha, including starlit yoga classes, sound healing classes, and wellness fairs – and a costume jubilee party, where guests are encouraged to don outrageous costumes and compete for the honor of being King or Queen for the evening.
“Whether looking to lounge in one of our two backyard pools or for an action-packed vacation planned by our in-house activities concierge, Blue Flamingo embraces the energy and debauchery of Key West with top tier hospitality experiences,” says John Tolbert, SVP BRE Hotels & Resorts.
With an identity focused on creating memories, Blue Flamingo Resort Key West will be the perfect choice for bachelorette parties, couples’ getaways and group and family retreats. The resort will introduce a flexible event space with a pool table, vinyl record player and colorful murals, offering an ideal atmosphere for social gatherings and celebrations. The resort’s energetic ambiance will encourage guests to celebrate in style with a curated lineup of programming that will bring the New Town area of Key West to life.
Poolside dining and bars appropriately named—Rum Row & Toasted Coconut—showcase the best local flavors and island-inspired cuisine. The bars will feature an array of tiki cocktails including Pina Coladas, Rumrunners, Tropical Itch, Spicy Watermelon Margaritaand the signature “Blue Flamingo Bowl” which will be served in a souvenir 64-ounce fishbowl. The food menu will boast Coconut Shrimp, Burgers, Poke Bowls and Big Fish Sandwiches.
Blue Flamingo has been re-imagined by Virserius Studio, an international design firm with offices in New York City and Paris, specializing in interior design, architecture, and experiential design. With a global perspective and a deep understanding of diverse markets, the studio transforms spaces into vibrant destinations that tell compelling stories and leave lasting impressions.
The hotel will feature a retail store with a thoughtfully curated selection of hotel-branded keepsakes, high-quality lifestyle essentials, and locally inspired goods that reflect the vibrant Key West aesthetic including sun necessities from Vacation Inc. and hand-rolled cigars from Key West’s oldest cigar factory, Rodriguez Cigars.
Blue Flamingo Resort is conveniently accessible to Key West International Airport and just minutes from popular local attractions, including Duval Street. Rooms at Blue Flamingo Resort will be available at a summer preview rate starting at $159 per night. For further information or reservations, please visit www.blueflamingokeywest.com or call 305.320.0940. For up-to-date information on news, events and special offers visit @blueflamingokw and @thebackyardkeywest.