Inspired by the pristine clouds above the French Alps, GREY GOOSE has launched its first-ever A.I.R. Chateau, a unique one-night-only experience that celebrates the brand’s new ultra-premium vodka, GREY GOOSE Altius. Created in collaboration with the art collective MSCHF, this event will serve as a haven for artists during Miami Art Week’s vibrant showcase of creativity.
As part of its commitment to pushing the boundaries of luxury, GREY GOOSE brings together art and culture, aligning with MSCHF’s mission to redefine artistic expression. At the A.I.R. Chateau, guests can expect an exhibition of thought-provoking creations, including MSCHF’s infamous Big Red Boots and the debut of their Moving Blanket Capsule Collection, infused with the spirit of GREY GOOSE Altius.
The soirée will also feature immersive musical performances from top DJs such as Diplo, Francis Mercier, and Luciano Scalioni, alongside expertly crafted cocktails made by mixology maestro Valentino Longo, all reflecting the unparalleled smoothness of GREY GOOSE Altius.
“Through A.I.R. Chateau, we unite exceptional creative talent who share our passion for life’s finest experiences,” said Aleco Azqueta, GREY GOOSE Global VP of Marketing. “This event embodies our dedication to excellence across various creative mediums, making it the perfect platform for introducing GREY GOOSE Altius.”
Crafted with water sourced from the highest peaks of the French Alps, GREY GOOSE Altius is designed for special occasions and is now available at select high-end bars and restaurants in cities like Aspen, New York, and Las Vegas.