Sol de Janeiro, the beauty brand celebrated for its embrace of Brazilian culture and warmth, is set to dazzle Art Basel Miami Beach with “Jardim Sol de Janeiro: A Garden for the Senses.” This immersive, five-day installation will unfold from December 4 to 8, 2024, at the picturesque Miami Beach Botanical Garden, blending nature, art, and the brand’s iconic Cheirosa perfume mists to capture the vibrant spirit of Brazil.
In collaboration with talented emerging Brazilian artists Niege Borges, Barbara Tamilin, and Amanda Lobos, Sol de Janeiro transforms Rio de Janeiro’s famed “orelhões”—colorful phone booths resembling large ears—into portals of artistic expression. Each booth showcases original artwork inspired by the rich narratives behind the brand’s beloved scents, inviting visitors to engage with the essence of Brazilian culture.
“Heela Yang, Co-Founder and CEO of Sol de Janeiro, remarked, ‘Jardim Sol de Janeiro is so close to my heart—it’s our way of showing just how magical the connection between art and fragrance can be.’ The installation promises a sensory journey that celebrates Brazil’s beauty and energy.”
Attendees will wander through lush floral installations, discovering interactive experiences tied to each Cheirosa mist. From Cheirosa 62, evoking the allure of Rio’s beaches with notes of pistachio and vanilla, to Cheirosa 68, celebrating the vibrant Tropicalia movement of 1968, every scent tells a story rooted in Brazil’s cultural milestones.
Committed to sustainability, the installation employs eco-friendly practices, utilizing locally sourced materials and promising to donate leftover flowers to Miami organizations after the event.
Join Sol de Janeiro at Art Basel Miami Beach 2024 for an unforgettable celebration where art and fragrance beautifully converge, honoring Brazil’s rich cultural tapestry.
Miami Beach Botanical Garden
2000 Convention Center Drive, Miami Beach, FL 33139
December 4-8, 2024
December 4-5: 10 a.m. – 7 p.m. (Closed first hour on Dec. 5 for a private event)
December 6-7: 10 a.m. – 6 p.m.
December 8: 10 a.m. – 3 p.m.
Founded in 2015, Sol de Janeiro is recognized globally for its unique beauty rituals and transportive fragrances. Celebrated by consumers and industry alike, the brand has earned prestigious accolades, including TIME100’s 2024 Most Influential Companies and Fast Company’s Most Innovative Companies. For more information, visit soldejaneiro.com.
Art Basel, which originated in 1970, remains the premier platform for modern and contemporary art worldwide, showcasing unique artworks and programming in Basel, Miami Beach, Hong Kong, and Paris. For additional details, visit artbasel.com.