In recognition of Breast Cancer Awareness Month, global fashion e-tailer Cupshe has launched its ‘From Surviving to Thriving’ campaign, showcasing the inspiring journeys of three breast cancer survivors. The initiative celebrates the resilience of women from diverse backgrounds who have triumphed over the disease, embodying messages of hope and empowerment.
Running from October 1 to 31, 2024, the campaign will donate 100% of profits from a special collection to the breast cancer education foundation, Know Your Lemons. The collection features 124 styles in shades of pink, white, and yellow, available in sizes ranging from XS to XL, with prices between $14.99 and $54.99, exclusively at cupshe.com.
The campaign highlights the stories of women at various life stages who have faced breast cancer. Christine Handy, diagnosed at 41 and known as “The Cancer Disruptor” on Instagram, serves as a double mastectomy model and motivational speaker, recently walking in Cupshe’s Miami Swim Week ’24 runway show. Additionally, fashion model Daphne Marleen, who was diagnosed at 20, shares her story publicly for the first time, while Michelle Kang, diagnosed at 27 and now a Patient Experience Manager at a cancer health system, also participates in the campaign. Cupshe aims to amplify their narratives, illustrating that women can thrive after a life-altering diagnosis and emphasizing the importance of early detection.
“We are excited to partner with Know Your Lemons once again to build on our momentum and extend our impact,” said Jessie Han, Senior Marketing Director at Cupshe. “Early detection is crucial, with a survival rate of 95-99%. As a leader in global breast cancer education, Know Your Lemons is the perfect fit to help us make a real difference in the community.”
By purchasing items from the ‘From Surviving to Thriving’ collection, customers can contribute to the fight against breast cancer.
Founded in 2015, Cupshe is the leading vacation lifestyle fashion brand committed to providing quality swimwear and apparel inspired by fearless women worldwide. Celebrity advocates include Kendall Jenner, Kylie Jenner, Kim Kardashian, and Hilary Duff, among others.