December 7, 2023
Château Malartic-Lagravière, a renowned Bordeaux winery, is making waves in the digital realm by embracing Web3 initiatives and targeting a young and trendy clientele. As part of this commitment, the winery will be showcasing its exceptional red and white wines at an event organized by Rug Radio and InterCellar during Art Basel Miami Beach.
Earlier this year, Château Malartic-Lagravière made headlines when it launched a collection of 150 magnums as NFTs on the intercellar.io platform. This innovative move garnered significant attention from the Web3 community, with the NFTs selling out in less than an hour. By participating in the Miami Beach event, the winery aims to continue its foray into the digital space and cater to the evolving preferences of wine enthusiasts.
The event, which will take place alongside Art Basel Miami, provides a unique platform for Château Malartic-Lagravière to highlight its wines to a discerning audience. With NFTs becoming increasingly significant within the contemporary art scene, the winery’s presence aligns with the growing trend.
Château Malartic-Lagravière’s participation in the Miami Beach event is not their first venture across the Atlantic. The winery has previously sponsored movies and events in Hollywood, where its bottles have graced the company of cinema stars like Scarlett Johansson, Ryan Reynolds, and Charlize Theron. This successful communication strategy has allowed the winery to establish a prominent presence in the United States.
Not only known for its Bordeaux wines, but the Bonnie family, owners of Château Malartic-Lagravière, also owns a vineyard in Argentina’s esteemed wine-producing region of Mendoza. The wines from their Bodega DiamAndes estate will also be offered for tasting during the MasterClass organized by InterCellar in Miami.
Château Malartic-Lagravière’s history dates back centuries, perched atop a gravel hill in Bordeaux’s oldest wine-growing region. The estate enjoys an excellent reputation and holds the distinction of being classified in both red and white wines, one of only six properties to have achieved this recognition.
Spanning over 73 hectares, including 7 hectares dedicated to white wine production, Château Malartic-Lagravière meticulously manages its vineyards according to an agroecological environmental charter, emphasizing the preservation of its ecosystem.
Under the guidance of the second generation of the Bonnie family, the winery continues to enhance the quality and excellence of its wines. While proud of its two-century heritage, Château Malartic-Lagravière remains forward-looking and embraces innovation at every turn.
For more information on Château Malartic-Lagravière and its exceptional wines, visit their website and social media channels.
WebSite: https://www.malartic-lagraviere.com/en/
Twitter: https://twitter.com/MalarticLagrav
Insta: https://www.instagram.com/malarticlagraviere/