‘Ask, Listen, Learn: Kids and Alcohol Don’t Mix’ Launches at Miami’s Hank Kline Boys and Girls Club
Bacardi U.S.A., Inc. is proud to support Congresswoman Ileana Ros-Lehtinen and The Century Council launch of Ask Listen Learn: Kids and Alcohol Don’t Mix today at Miami’s Hank Kline Boys and Girls club developed to encourage kids to say “Yes” to a healthy lifestyle and “No” underage drinking.
The latest execution of The Century Council’s Ask, Listen, Learn program is based on recent research by Harvard Medical School’s Dr. John Ratney that shows for your brain to function and work at its peak, your body needs to move. The interactive activity and supporting website, www.asklistenlearn.com, encourages children to live a healthy lifestyle and provides parents information and strategies to begin the conversation about the dangers of underage drinking.
The event is the result of collaboration between Bacardi U.S.A., Inc., The Century Council, Congresswoman Ros-Lehtinin, whose district the company recently moved its corporate headquarters to, and the Boys and Girls Clubs of Miami-Dade, with which Bacardi U.S.A. has maintained a long-standing relationship.
“Bacardi U.S.A. is excited to work with Congresswoman Ros-Lehtinen and our other industry and community partners to launch this important program here in Miami,” said Rick Wilson, senior vice president, Bacardi U.S.A., Inc. “We are committed to keeping our products away from those who are not legally eligible to consume them and it’s important we help teens make the responsible choices and be safe. This effort helps accomplish just that.”
In addition to supporting The Century Council in this Miami event, Bacardi U.S.A. has also pledged to assist with a wider distribution of a public service announcement to reach kids and parents to raise awareness of www.asklistenlearn.com as a resource for learning about making responsible decisions concerning beverage alcohol.
Ask, Listen, Learn: Kids and Alcohol Don’t Mix is a program developed by The Century Council. The program provides parents with information and strategies to help facilitate conversations with their middle school-aged kids about the dangers of underage drinking. Ask, Listen, Learn was developed by a team of educators and psychologists specializing in middle school-aged students.
At asklistenlearn.com kids may sign up to become “A.L.L. Stars.” A.L.L. Stars are students involved in athletics, academics, and/or their community who pledge to make healthy choices. A.L.L. Stars are encouraged to explore asklistenlearn.com which features healthy role models, downloadable activities and educational games to play online. Soon one lucky A.L.L. Star will have the opportunity to appear in an advertorial in Sport Illustrated for Kids.
Ask, Listen, Learn has already reached millions of parents, kids, and teachers around the country. In 2010, the new Ask, Listen, Learn initiative includes:
— www.Asklistenlearn.com, is a website for kids and parents with information
on the dangers of underage drinking including monthly polls,
information, interactive games, and videos, as well as more
information on how to “say ‘YES’ to a healthy lifestyle and ‘NO’ to
underage drinking.” The website also contains valuable content for
parents on how to start the conversation about the dangers of underage
drinking.
— As a public service associated with www.SIKIDS.com, Ask, Listen, Learn
will utilize role models such as Speed Skater Apolo Anton Ohno and
professional swimmer Dara Torres as ‘SuperStars.’ Ask, Listen, Learn
SuperStars will write letters to SI KIDS readers both online and in
print. A.L.L. Stars will be encouraged to read Questions and Answers
from SuperStars to learn how elite athletes dealt with peer pressure
as they were growing up. SuperStars will encourage kids to make
responsible decisions and live a healthy lifestyle. This positive
messaging will appear in various print and online advertorials as well
as interactive games over the course of 2010.
— ALL will have a supplement in Time For Kids where teachers may find
information about ALL and how to incorporate the program into their
lesson plans, kids can tear out posters, and can play educational
games to learn about living a healthy lifestyle and saying no to
underage drinking.
— A parent’s booklet, detailing how to begin the conversation, sustain
the conversation and make an impact on kids. It presents effective
questions, data, conversation starters and answers to typical
objections kids raise.
— A kid’s booklet, with interactive games, trivia cards with questions
and answers explaining the facts about alcohol, addressing issues
including how to avoid peer pressure, and creative ways to say no. It
also includes an Action Against Alcohol Agreement that both kids and
parents can sign. Download pdf.
— To reach families in the Hispanic community, The Century Council also
provides Pregunte. Eschuche. Aprenda. ¡Los ninos y el alcohol no
mezclan!
Bacardi U.S.A. is a founding member of The Century Council. Building upon a longstanding history of corporate social responsibility and recognizing the power of collective action, the distilled spirits industry created The Century Council in 1991 as an independent, national, not-for-profit organization. Its mission is to fight drunk driving and underage drinking and to promote responsible decision making regarding beverage alcohol.
Bacardi U.S.A., Inc