Miami-based mobile donations provider on track to raise $1 million each day for earthquake survivors
Miami-based “Give On The Go,” a fundraising division of Red Fish Media, one of the country’s leading mobile marketing and applications providers, has raised more than $1 million in donations for Wyclef Jean’s “Yele Haiti” foundation after its first day of going live and is on track to raise over $1 million a day as part of its grass-roots SMS text drive.
Give On The Go, one of the primary application service providers authorized by the Mobile Giving Foundation, is the exclusive national mobile donations partner for Wyclef Jean’s “Yele Haiti” foundation as part of its drive to raise monetary relief by text for the disaster in Haiti. The company is providing the back-end SMS technology that enables mobile users to give an automatic $5 donation to the charity for those suffering from the massive earthquake that devastated Haiti on Tuesday this week. In conjunction with all major mobile carriers, users can text “Yele” to 501501 on their mobile device for a simple, one-step text-back confirmation on how to make the instant donation. This process is by far the easiest and most immediate way to donate, surpassing check and credit card donation methods.
“We felt it was important for our company to act now and give a call to action for those wanting to help families and loved ones in Haiti,” says Matt McKenna, president of Red Fish Media located in Miami Beach. “100% of the donations that are made are given directly to the charity and our goal is to raise $1 million per day for the sufferers of this catastrophe. We are delighted to be chosen by Wyclef as the exclusive mobile donations provider for the Yele Haiti foundation.”
The Give On The Go campaign went live at 6:00 p.m. on Tuesday, January 12th and continues to receive thousands of dollars in donations. Users are billed for their donation through their own cell phone bill as part of an easy, one-step transaction.
According to the Associated Press, up to 3 million people in the impoverished country may have been affected by the quake.
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