Swiss Watch Brand Becomes Official Timekeeper of the Hurricanes

unnamed-7MIDO, the Swiss watch brand founded in 1918 and member of The Swatch Group, announced its partnership with the University of Miami (UM) Athletics as the Official Timekeeper for The Hurricanes. This marks MIDO’s first cooperation with an American sports team.

Under this partnership, MIDO will support UM Athletics as the presenting sponsor of MIDO Countdown to Kick-Off, Game Clock and as the Official Timepiece of The Hurricane Game Day TV Show. The partnership will kick off at the 2016 Hurricanes’ season opening football game on Saturday, Sept. 3.

MIDO’s focus for the US market is to align itself with America’s favorite sport – football. The partnership between MIDO and UM Athletics is the perfect synergy. Both are based in Miami, with MIDO’s US headquarters there, both have the color orange as a common visual identity and both are historic brands, aiming for performance and excellence.

“MIDO is thrilled to partner with the University of Miami on the celebration of football,” says US Brand Manager of MIDO, Douglas Kaplan. “This will be our first collaboration with an American collegiate football organization and we could not have found a better partner that mirrors our philosophy and has the same benchmarks of excellence.”

In honor of this sponsorship, MIDO will launch 200 pieces of the Multifort Canes Limited Edition Watch. More information to come regarding this specific watch.

For further information about MIDO, please visit midowatch.com.

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