Planet Fashion SWIM WEEKEND Miami at SLS South Beach | July 20-22

Planet Fashion Presents Swim Weekend will take place Thursday, July 20th through Saturday, July 22nd at the renowned SLS South Beach and Hyde Beach, located on Collins Avenue, with doors opening for each nightly runway show at 7:30 p.m. The sizzling showcase featuring next season’s sexiest swimwear is part of a three-night cutting-edge fashion phenomenon featuring today’s iconic designers and some of the nation’s most buzzworthy bikini brands. Presentations are by some of today’s globally renowned fashion houses and popular local designers from Miami, whose latest creations will be adorning some of today’s top runway and swimwear models.


As a unique addition to the Friday and Saturday of Swim Weekend (July 21st and 22nd“Swim Pop”will present an exclusive Pop-up shop and gifting suite for invited attendees to browse, featuring an Evian Water BarLa Croix Beauty and Nail Bar, as well as apparel from designers Karma BikinisMasahua and Logophile The Label among many others. Swim Pop will be open from 11am—6pmJuly 21 and 22.


Following each nightly series of fashion shows will be the Planet Fashion After-party at Hyde Beach, the property’s luxe indoor-outdoor hotel lounge, serving a selection of handcrafted signature cocktails.



Opening Night on Thursday, July 20th: Roberto Cavalli SwimwearNash Beach and Revel Rey

The Main Event on Friday, July 21st: VersaceDSquared2Karma Bikinis and OMG Miami Swimwear

Designer Showcase on Saturday, July 22ndJust Bones BoardwearHot Miami StylesGabriela Pires Beachwear and Art Hearts Fashion


WHEN:     Thursday, July 20 – Saturday, July 22:  Doors open nightly at 7:30pm – Media Entrance is the first doorway on 17th Street / Collins Ave.


WHERE:   SLS South Beach, 1701 Collins Ave, Miami Beach, FL 33139