PEEPS® Brand Teams Up With Katie Lee to Debut PEEPS® Delights™ at South Beach Wine & Food Festival
Just Born Quality Confections, the makers of the iconic candy brand PEEPS®, is debuting its newest and most indulgent product line at this year’s South Beach Wine & Food Festival with the help of Food Network culinary personality, Katie Lee. To gain excitement for the new product line, PEEPS® teamed up with Katie Lee to create unique recipes featuring the new PEEPS® Delights™ to showcase and sample at the food festival.
PEEPS® Delights™ is a new line of delicious flavored marshmallow Chicks dipped in chocolate or fudge, providing a decadent taste experience. Delights™ are launching just in time for Easter and come in a range of flavors including, Coconut and Blueberry, both dipped in dark chocolate. For the first time ever, fans can also enjoy PEEPS® Filled Delights™ available only at Target in two flavors: Triple Chocolate and Vanilla Caramel Brownie. These unique and innovative Delights™ have a delicious ribbon of filling inside the Chick and are also decadently dipped in chocolate.
“PEEPS® Delights™ attract a slightly different audience than our core marshmallow product line as these more indulgent PEEPS® are meant as a treat to enjoy, rather than an Easter basket essential or in a craft,” said Caitlin Servian, Assistant Brand Manager for PEEPS®. “South Beach Wine & Food Festival will be the perfect venue to debut the product line and allow us to engage with our fans directly.”
Katie Lee will serve up her delicious Delights™ recipes to patrons at the food festival, including Coconut Chocolate PEEPS® Delights™ Seven-Layer Cookies. Fans will also get the chance to pose with the iconic PEEPS® Chick Mascot on the step and repeat.
For the past 20 years, PEEPS® has been named the number one sugar candy at Easter. Thanks to the innovative and creative associates at Just Born Quality Confections, the brand is gaining popularity outside of the Easter season with new products and seasonal flavors. The Delights™ line will expand into other seasons as well, providing indulgent flavor pairings for fall and winter holidays.
Fans who are unable to attend the food festival can check out Katie Lee’s delicious recipes inspired by PEEPS® Delights™ by visiting marshmallowpeeps.com. For more information and to join the conversation on social media, please visit @PeepsBrand on Facebook, Twitter, and Instagram. Express your #PEEPSONALITY by sharing what your favorite PEEPS® Delights™ flavor is!
For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items at www.peepsandcompany.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.