Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, happening during Miami Music Week from March 18-20 at Bayfront Park, Miami, returns once again with a brand new iteration of the Heineken House for consumers, ages 21 and up. This year, festival goers visiting the Heineken House will be treated to the ultimate ULTRA experience where they will be able to dance, relax, recharge and enjoy ice cold Heinekens. For the first time ever, powered by Soundcloud, the Dutch Phenom, producer Sam Feldt, will be launching a track exclusive to Heineken during his performance on the UMF Worldwide Stage on Sunday, March 20.
Now in its third year, the Heineken House will provide a unique festival experience to all those who enter. Modeled after an industrial warehouse party, all who step into the house will feel as if they have stepped into an exclusive celebration. The house will be complemented by a draught bar, an in-house DJ, large LED screens and two viewing platforms facing the UMF Worldwide Stage. Additionally, Sam Feldt will be at the Heineken House for a meet and greet with fans following his performance from 7-8 pm.
Feldt’s track, titled “Sam Feldt feat Heidi Rojas – Shadows of Love,” will be available for listeners exclusively on Heineken’s Soundcloud page immediately following his performance. Feldt’s Dutch heritage is an ideal fit for Heineken and in the last few years he has been gaining worldwide attention and admiration for his melodic house remixes, mixtapes, and collaborations.
Ultra Music Festival is famous for artists releasing new shows / tracks, as it is the beginning of the festival season and an excellent start to the rest of the summer,” said Sam Feldt. “I think it’s great that we have this collaboration with Ultra, Heineken and Soundcloud for premiering this; feels like a dream team to me.”
Also new this year, guests will be able to participate in a Biometric Dance Party within the Heineken House. It will be installed on a large interior wall within the space, and guest movements will be illuminated as the lights and effects match and mirror their energy on the wall. The Biometric Dance party will create an immersive and customized show that everyone in the house will be able to enjoy.
“This year at ULTRA MUSIC FESTIVAL, we have amplified the Heineken House as well as enhanced our partnership with the festival, to make it an even more unique and exciting experience for fans than ever before,” said Pattie Falch, Director, Sponsorships & Events at Heineken USA. “As a long-time supporter of the festival and the electronic music community, Heineken is happy to be able to provide legendary experiences for festival goers to be able to interact with the music as well as the Heineken brand. Heineken is also committed to building sustainable measures and practices. For the first time ever, we are working with the festival to install on-site recycling receptacles at all nine food and beverage points of sale across the grounds.”
Additionally, festival attendees will be able contribute to an interactive map on the wall on the Heineken House. Guests will be able to pin their cultural origins and home on the map. By the end of the festival, the map will serve as an artistic representation of the individuals who attend the festival. As part of Heineken’s® new ‘There’s More Behind the Star’ campaign, the map will also celebrate the beer’s global reach as the most international premium beer, enjoyed in 192 countries.
To enhance the ULTRA MUSIC FESTIVAL experience with Heineken, please follow us on Twitter or Instagram, @Heineken_US, #HeinekenHouse, or visit the Heineken Facebook page, www.facebook.com/Heineken.
ULTRA MUSIC FESTIVAL takes place on March 18, 19 and 20, 2016, during Miami Music Week and is an 18+ event.
General Admission tickets have now SOLD OUT. An extremely limited number of VIP tickets are currently on sale priced at $1249.95.
For further details and ticket information for ULTRA MUSIC FESTIVAL, head to ultramusicfestival.com