Soccer. Futebol. Futbol. Football. Calcio. Passion for the World Cup™ transcends languages and boundaries. To celebrate the world’s most popular sporting event, Aventura Mall, one of the most visited shopping centers in the U.S. and Miami’s premier fashion destination, “Celebrates Your Passion for the Game” – a campaign that will include World Cup™ inspired displays throughout the center and more than 40 participating retailers offering official memorabilia, game-themed merchandise and much more.
Upon their arrival, Aventura Mall visitors will be surrounded by captivating shopping, dining and entertainment inspired by the spirit of this global event. There is so much to discover, including polo shirts by BOSS Hugo Boss, Tommy Hilfiger and Lacoste, outerwear from Adidas and PUMA, exquisite watches by Montblanc, Breitling and Tourneau, playful trinkets from Soccer Locker and UNO Magnetic, and more. Shoppers can preview the abundance of official World Cup™ memorabilia and soccer-inspired merchandise at Aventura Mall, as well as stay up-to-date on match scores and soccer news by visiting www.aventuramall.com/thegame.
In addition to shopping, consumers will be able to take an epicurean voyage to several countries participating in the World Cup™ by enjoying delectable bubbles, bites, and brews from Aventura Mall’s most popular dining and café destinations. Enjoy a sip of Brazilian soda at Rococoa Café, the aroma of Colombian coffee brewing at Coffee Bean & Tea Leaf or Starbucks, the sweet flavor of French champagne at The Grill on the Alley, or tasty artisan cheeses from Italy and Switzerland at The Cheese Course.
Aventura Mall shoppers will also enjoy several entertaining events in celebration of the World Cup™. The Breitling boutique will host a kick-off celebration in-store on June 12 during mall hours that will include festive caipirinhas and an opportunity to win special prizes. Bloomingdale’s will pay tribute to Germany, England, Italy, USA, and Brazil during weekly celebrations that feature culinary treats from each of the countries.
Additionally, shoppers won’t want to miss Aventura Mall’s tribute to the World Cup™, featuring a special showcase in Center Court from July 3 – July 13. Authentic home jerseys from several participating World Cup™ countries and an exhibit of unique retailer merchandise will be on display. Shoppers also can take fun team cutout photos and get mini World Cup™ makeovers by Sephora and MAC (available on select weekends). There also will be opportunities on Aventura Mall’s social media channels (Facebook, Twitter, and Instagram) for shoppers to participate in daily giveaways for prizes such as Adidas Brazuca official World Cup™ match balls, authentic home jerseys from some of the most popular teams, a mini replica of the World Cup™ trophy, and much more.
For a complete list mall and retailer events as well as merchandise, shoppers can visitwww.aventuramall.com/thegame for details.
Finally, nearby hotel partners including the Fontainebleau, Residence Inn and Courtyard Marriott will be offering special packages and viewing parties around the World Cup™ that out-of-town and international shoppers can take advantage of while visiting Aventura Mall.