, America’s foremost and No. 1 attended international contemporary art fair, will offer attendees the opportunity to acquire branded Art Miami activewear at its 26th edition this December 1-6 during Art Week Miami. A special collection of branded, high-quality designer jackets, hoodies, t-shirts, hats and tote bags, designed by The Original Inside Pocket Company
Founder and Chief Creative Officer and Artist Brad Dubrowsky, will be offered to the public for the first time. T.O.I.P.C.
was founded with an activist spirit and a very focused objective: to design, develop, and provide fashion that empowers consumers to store their tech in chic clothing with ‘inside pockets’ specifically designed for a cell phone, so people can focus on the important things around them. “We have an acronym that we live by, it’s called T.H.U.M.B. : Teaching Humans Universal Mobile Behavior,”
said Dubrowsky. “Our clothing and accessories include iconography and patches that artfully express our acronym that we hope will catalyze a movement against distracted living.”
Art Miami and T.O.I.P.C. have an online portal at www.artmiamistore.com
for pre-purchase, along with an on-site retail boutique in the Art Miami Café, where visitors can purchase this high quality, stylish and very comfortable activewear and support the fight against distracted living. A percentage of all sales proceeds of these select items will benefit the newly formed Perry J. Cohen Foundation
. Perry Cohen, the son of Art Miami Director of Marketing Pamela Cohen and Fair Director/Partner Nick Korniloff, was tragically lost at sea while fishing with a friend in late July off the coast of Florida. “Perry, like every other teenager, loved his mobile device. However, he loved being outdoors fishing, boating, bodysurfing, skateboarding and playing with his friends or pets more. It was at these times that he was in his element and at his happiest. We are excited about partnering with T.O.I.P.C., as their message to stop distracted living, saves lives, and to live a more socially engaged and active life is an important message that Perry would personally embrace. Perry was also very fashion conscious, so we are touched that T.O.I.P.C. has named a style in honor of his living an active life.” said Perry’s mother Pamela Cohen.
“We are extremely excited to launch our product for the first time to the very distinguished audience at the world-renowned Art Miami fair and share our universal message of Look @ Art, Not your Phone. We make great & cozy fashion with inside pockets to store your digital gear in style. Our vision is to create fabulous fashion and accessories while teaching people to make smart choices about when and where to use their phones. Pockets make it easier to put digital devices away, and let’s face it, the real world is pretty great. Keep it in your pocket & enjoy the life around you!” said Mr. Dubrowsky.
“We are thrilled to partner with Brad and his partner & VP Jamie Zaroff. T.O.I.P.C. will provide the opportunity for all of our Art Miami attendees to bring a little fashion memento home from the fair while supporting a great cause. The fashion, fit, finish and comfort of the active wear will be well received by our audience. We believe in the important social message that Brad is uniquely launching and we are extremely touched by his generosity to include our son Perry’s foundation as a benefactor.” said Fair Director/Partner Nick Korniloff.