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Art Basel in Miami Beach 2015: Eli Broad And Art Prices

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ABMB14_SURVEY_S4_Charim_0003-1Eli Broad And Art Prices
Art Basel in Miami Beach 2015

By: Christopher Ormsby and Daedrian McNaughton
Premier Guide Miami

Economics has long been derided as the “dismal science.” Discussing the optimal allocation of a finite amount of resources across mankind’s endless list of needs is a sure fire way to ensure that you are never invited to a cocktail party ever again.  Still, when it comes to Art Basel, a little appreciation of economics can shed some light on the murky world of art price inflation.    

One definition of inflation is simply, “too much money chasing too few things.”  If five people are admiring a work and each of them has $100 in their hands, the artwork likely will not sell for over $100 (assuming the buyers all act as individuals.) The same artwork viewed by five people with $1,000 in their hands could conceivably sell for over $1,000 simply because the buyers have the money. Voila, the artwork’s value can become artificially inflated.

Art also serves as a store of value. Central banks throughout the world have instituted policies of “cheap money” and low interest rates. All that cash has to find a home and one asset class that benefits is art. Art is typically priced in US dollars or another major currency so it is protected from the vagaries of foreign exchange rates. Artwork of established artists typically at least retains its value while those of rising stars (such as those at Art Basel) can appreciate significantly. In an environment where earning 1% or 2% on a government bond is “high,” it becomes easy to see why a wealthy individual is willing to take a risk in the art market: Like a bond, a work of art represents steady and predictable value and rarely declines precipitously in price.



Los Angeles’s eponymously named Broad Museum opened late this summer and many art market watchers will closely monitor any major moves by the museum at Art Basel. Eli Broad has long made it clear that he wants Los Angeles to become a center of contemporary art.  Moreover, being the third richest man in Los Angeles, he, “has the money,” while Art Basel might, “have the things.” If buyers on behalf of the Broad Museum, for example, are aggressive in their purchases, art market participants overall might want to be prepared for a wave of price inflation throughout the market. It is always important in any market, especially a non-transparent one like art, to pay close attention to what the largest participants pay for a particular purchase.

Lastly, like any frothy market, there is always talk of a, “bubble.” If we take the earlier example of the five individuals with $1,000 in their hands, what happens when they have $5.000 or $10,000 to spend? Art values might leap to levels at which some person (usually a person who has been very speculative in their acquisitions) suddenly finds himself owning several dubious pieces and struggles to find buyers willing to take a piece off his hands. There’s an adage on Wall Street: prices go up the escalator but down the elevator. In short, market participants would be well advised to watch the “rapid growth galleries” who are always pushing the up and coming artists. It is in this segment of the art buying market where pain will be felt first.

Nevertheless, art is art and economics is tangential to it. Still, we are lucky here in Miami to witness the intersection of the intriguing mind of the artist with that of quantitative economist—as dismal as that might sound.


Miami Beach, December 3 – 6, 2015

Opening hours

First Choice (by invitation only)
Wednesday, December 2, 2015, 11am to 3pm

Preview (by invitation only)
Wednesday, December 2, 2015, 3pm to 8pm

Vernissage (by invitation only)
Thursday, December 3, 2015, 11am to 3pm


Public days
Thursday, December 3, 2015, 3pm to 8pm
Friday, December 4, 2015, 12 noon to 8pm
Saturday, December 5, 2015, 12 noon to 8pm
Sunday, December 6, 2015, 12 noon to 6pm


Miami Beach Convention Center
1901 Convention Center Drive
Miami Beach, FL 33139


For more information, please visit https://www.artbasel.com/miami-beach

Photo credits: Art Basel

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unnamed-34Welcome. My name is Daedrian McNaughton, Jamaican born and bred, Miami-based, a full time flight attendant, student pilot, blogger and founder of Premier Guide Miami. I am honored to be the Miami blogger to cover the 1972 Miami Dolphins honored by President Barack Obama at the White House. I have also covered Art Basel in Miami Beach, the Dalai Lama's visit to Miami, the Clinton Global Initiative, various television shows including, The X Factor, The Voice, American Idol, Glee, multiple Bravo series and interviewed over 100 of entertainment stars and celebrities including Dwyane Wade, former vice-president of the United States, Al Gore; Kelly Rowland, Betty White, Sheryl Lee Ralph, Keith Urban, Trace Adkins, Nene Leakes, John Stamos, Kathy Griffin, Nigel Lythgoe, Anthony Bourdain, Sir Richard Branson and son, Sam Branson; Simon Cowell, Suze Orman, Eva Longoria, Jane Lynch, Rosie O'Donnell, Dr. Oz, Joan Rivers, Donald Trump, Kelsey Grammer, Anna Kournikova, Blair Underwood and Vanessa Williams. During my leisure time, I enjoy test driving luxury cars and traveling to exotic and luxurious locales like Ian Fleming's Goldeneye, Jamaica. Connect with me on Twitter @Daedrianm or @PremierGuideMe unnamed-82 vanessa williamsSuze OrmanAl_GoreDonald-Trump hqdefaultchris-tucker-339-569x377 daedrian-150x150 daphne-guinness Forest-Whitaker-569x426 John-Walsh-with-Daedrian-McNaughton-150x150 outlistevent-150x150 sean-penn-checking-out-my-boobs timthumb.php owen-wilson-569x426 sean-penn-checking-out-my-boobsclive-davis-569x426