11USA GROUP, The All Star Team Behind E11EVEN MIAMI, Launches E11EVEN BRAND
Since E11EVEN MIAMI & ROOFTOP opened its doors in 2014, the luxurious $44 million Ultraclub, rooftop, and restaurant has become Miami’s premier 24/7 landmark destination. Setting the bar for the ultimate nightlife experience, 11USA GROUP, the hospitality group behind E11EVEN, embarks on its newest trendsetting venture with the launch of E11EVEN BRAND, the active lifestyle brand with a dedicated online store.
Beginning on the carefully marked date 11/11/2016 the online store, www.e11evenbrand.com will launch featuring hats, shirts, and additional branded merchandise. Fan favorite, flat brim logoed hats will be available in 11 different colors at $50 each or $500 for the complete set.
The E11EVEN logo has become a global phenomenon, with merchandise available only at the Ultraclub, yet it has been seen everywhere from Amsterdam to Tokyo to Rio De Janiero, as the club has built a well-earned international reputation for being more than just a venue, but an active lifestyle mindset (or state of mind). “Making cameos around the world, celebrities, fashionistas and nightlife enthusiasts are often spotted wearing E11EVEN MIAMI hats while circling the globe,” explains Dennis DeGori, the owner and concept creator of both E11EVEN MIAMI and 11USA GROUP, “We’re excited to provide trendsetters the ability to join the lifestyle brand globally with the launch of our new online store.”
In preparation for the launch, people from around the world are sending in photos of themselves donning their E11EVEN gear at some of the most exotic locations on earth. The team at E11EVEN has been handpicking some of the sexiest, most creative pictures to feature on their Instagram: @e11evenbrand.
“Having sold over $1 million in merchandise, which up until now has only been available for purchase at the club, we are happy to share our brand worldwide and we hope people around the world will join us in asking, “On a scale from 1-10, are you an E11EVEN?,” says Operating Partner Gino LoPinto.
Soon to be announced, 11USA GROUP will also be hosting an online photo contest for fans wearing their favorite E11EVEN signature gear. There will be a variety of competition categories, such as best location, best group photo, sexiest photo, funniest photo and who can pose with the biggest public figure. Gino LoPinto explains, “With awareness of its brand growing daily, more fans can now join the ranks of the celebrities, athletes, Olympic gold medalists, and Indy racecar drivers who praise the uniqueness of the club.”
Currently focusing on the operations, creative direction and expansion of E11EVEN MIAMI, 11USA GROUP, the forward thinking hospitality group will soon expand on groundbreaking innovative projects with plans to enter the music, hotel & beach club industry.
For more details and information on E11EVEN Brand and the online contest please visit www.e11evenbrand.comor www.11miami.com. For more information on 11USA GROUP please visit www.11usagroup.com. E11even Miami is located in the heart of Downtown Miami at 11 N.E. 29th Street Miami, FL 33131.