Run Clubs every Wednesday
Miami, known for its vibrant culture and stunning coastal landscapes, has now become home to “On’s” newest store. The Swiss sportswear brand has opened its fifth location in the United States, offering a unique retail experience that pays homage to the city’s celebrated architecture and its outdoor oasis of sand and sea.
Spanning over 3,200 square feet in Miami’s upscale designer precinct, the store showcases On’s latest footwear and performance apparel innovations. However, it goes beyond being just a retail space. The design of the store blends raw nature with advanced technology, drawing inspiration from the local surroundings.
One of the standout features of the On Miami store is its Magic Wall, an immersive structure that revolutionizes the traditional retail experience. Standing more than eight feet tall, the Magic Wall allows shoppers to try on On’s latest footwear instantly. It features hidden drawers filled with a full-size range of On’s footwear, eliminating the need to wait for sizes and fostering valuable interaction with the store’s expert advisors.
The store also incorporates On’s iconic alpine boulder, a structure found in many of their global stores. For the Miami location, On collaborated with sustainability-focused artist Lucas Muñoz Muñoz to create a unique boulder inspired by Miami’s art deco and car culture. Hand-hammered metal contours treated with cutting-edge automobile chromaflair paint give the boulder a visually dynamic and interactive experience as viewers move around it, perceiving changing colors.
In addition to its retail offerings, On Miami is designed to be a dedicated space for community experiences and events. The store will host Run Clubs every Wednesday, inviting guest hosts to co-lead running groups along the city’s popular routes.
The opening of the On Miami store signifies the brand’s commitment to the Americas, which is their largest market and the biggest driver of global growth. On has rapidly gained popularity since its establishment in 2010 and reported record-breaking net sales of CHF 444.3 million (over $500 million USD) in Q2 2023, with a year-over-year growth rate of over 52% globally.
On Miami is located at 125 NE 40th St, Miami, FL 33137, and is open Monday to Saturday from 11:00 a.m. to 7:00 p.m., and on Sundays from 12:00 p.m. to 6:00 p.m. With its innovative design, community-focused initiatives, and the brand’s commitment to performance and design, On Miami aims to create an intimate and immersive experience for athletes and fans alike.