As Miami Swim Week – The Shows 2026, the global destination for swim & resort fashion, returns to South Beach Miami from May 25–31, 2026, Eden Roc Miami Beach and Nobu Hotel Miami Beach have partnered with The Shows, bringing to life a couple great activations during Miami Swim week including a Fire & Ice Beauty Lounge at the Nobu Penthouse and an Influencer Volleyball Tournament.
The Fire & Ice Beauty Lounge at the Nobu Penthouse at Nobu Hotel Miami Beach will take place from 1:00PM–6:00PM on May 29 and is by appointment only.
The Fire & Ice Beauty Lounge hosted by Skin Sports Society in collaboration with Cellebration will take place at the Nobu Penthouse inside the Nobu Hotel Miami Beach. The event will feature LED therapy, facial massage, red light and cryo treatments, cooling masks, cold spoons, oxygen sprays, and aura readings by Auratherapy.
Also on Friday, May 29, from 9:00AM–12:00PM, the Influencer Volleyball Tournament sponsored by ADG Swimwear and Eden Roc Miami Beach will take place at the resort as a fun way to continue Swim Week. Centrally located in the heart of Mid-Beach the invite-only event will bring together top creators and talent for a high-energy, content-driven experience set against the resort’s iconic beachfront backdrop.