Mercedes-Benz Fashion Week Swim Events

Thursday, July 14, 2011:



Diesel, Cabaña Grande (7:00PM)

Contact: Chelsea Hagler, Diesel, ( 310.652.2322 x216

  • On Thursday July 14, 2011 Diesel will kick off Mercedes-Benz Fashion Week Swim 2012 with Kristin Cavallari wearing the world’s first glass bikini, designed by Diesel and inspired by SKYY® Vodka’s iconic cobalt blue glass bottle. Following the Runway Show, Kristin and SKYY will co-host one of the most anticipated events of Mercedes-Benz Fashion Week Swim: the Official Kick Off Party presented by SKYY Vodka on The Raleigh pool deck from 8:00 p.m. to 10:00 p.m.  with music by celebrity DJ Jessica Szohr.
  • RSVP: Chelsea Hagler, Diesel, ( 310.652.2322 x216.



Friday, July 15, 2011:


White Sands Australia, Cabaña Grande (6:00PM)

Contact: Jennifer Rose, Post + Beam, (

Poko Pano, Oasis (7:00PM)

Contact: Kristina Kristina Lynch, Tara Ink., ( 305.864.3434 x153

  • RSVP: or 305 864 3434 x254
  • Designer Paola Robba, designer of Poko Pano, will present Spring/Summer 2012 collection inspired by Brazil and its traditional colors, symbols, plant and wildlife.
  • The 40-piece collection of swimwear and beach apparel is inspired by a timeless theme of the Amazon’s natural surroundings and includes bikinis, kaftans, mini dresses, shirts, skirts and pantaloon pants.
  • The color palette introduces yellow, brown, red, and green, turquoise, black and white. Reminiscent of the postcard of global tourism.
  • The collection features exotic prints influenced by the Amazonian flora and fauna including bromeliad and giant water lily and tropical delicacies such as guarana, buriti, and pineapple.
  • Paola pays homage to the region’s nearly extinct animal life by incorporating the multicolored plume of feathers found on arara birds, the velvety coats of a jaguar and vibrant scales of river species.
  • The brand’s identity is instantly recognizable for their use of macramé texture, a traditional handicraft by Amazon natives. Highlights from the collection consist of unique elements such as handmade metals, and mixed textures along with the innovative Brazilian handiwork including embroidery and needlepoint blended with local raw material. Each suit is modern and minimalist and designed with exclusive, high-tech fabrics to provide durability and comfort.

Beach Bunny Swimwear, Cabaña Grande (8:00PM)

Contact: Cassie Palmeri, Beach Bunny Swimwear, (

  • Since its launch in 2004, Beach Bunny has become an international sensation causing a frenzy with its definitive luxury swimwear and ready to wear collection that captures the California lifestyle and appeals to glamorous girls across the globe who just want to have fun.
  • Beach Bunny we will be featuring their Cruise 2012 collection in addition to their brand new Beach Bunny Bride line – the first ever bridal swimwear collection.
  • SI cover girl and Esquire Woman of the Year Kate Upton will be opening and closing the show. Upton is also collaborating on a design collection with Beach Bunny Swimwear and guests will receive a sneak peek of her designs as Kate struts down the runway wearing one of her signature looks!
  • Keeping up with the Kardashian’s, Adrienne Baillon is confirmed to attend and more celebrities expected.  In addition, Two-Time Grammy Winner Jon Secada will be bringing his label rep Dr.Hans Reinisch and Daddy Yankee will be bringing his publicist Romina Magorno.
  • RSVP: Cassie Palmeri, Beach Bunny Swimwear, (

Crystal Jin, Oasis (9:00PM)

Contact: Cece Thompson, communa-k inc., ( 212.229.0800


L*Space by Monica Wise, Cabaña Grande (10:00PM)

Contact: Cece Feinberg, Cece Feinberg PR, ( 646.224.2271

  • L*SPACE by Monica Wise, the swimwear company known for creating luxurious swimwear with sexy silhouettes and flattering fits, returns to the tents at Mercedes-Benz Fashion Week Swim to debut the 2012 Spring collection.
  • Confirmed Celebrities: Michelle Hurd (The Glades), Garrett Dillahunt (Raising Hope) and Carlos Gomez (The Glades)
  • RSVP: Cece Feinberg, Cece Feinberg PR, ( 646.224.2271

Wildfox Swim, Penthouse (11:00PM – 1:00 AM)

Contact: Feinberg, Cece Feinberg PR, ( 646.224.2271

  • Wildfox Couture is set to unveil its debut swimwear collection at Mercedes Benz Fashion Week Swim at the Penthouse of the Raleigh Hotel.  The launch party and collection presentation will reflect the brand’s fun and fashion-forward vibe featuring models on platforms and live DJ’s Mia Moretti and Caitlin Moe.
  • RSVP: Feinberg, Cece Feinberg PR, ( 646.224.2271

Saturday, July 16, 2011:

Caffé Swimwear, Cabaña Grande (6:00PM)

Contact: Yael Fraynd, YAYA RSVP:Publicity, ( 212.217.2621

Dolores Cortés, Oasis (7:00PM)

Contact: Cece Feinberg, Cece Feinberg PR, ( 646.224.2271

  • Spain’s pre-eminent swimwear designer Dolores Font Cortes showcases her 2012 collection at MBFW. This is the designers second time showing with IMG.
  • RSVP: Feinberg, Cece Feinberg PR, ( 646.224.2271

Mara Hoffman Swim, Cabaña Grande (8:00PM)

Contact: Emily Bungert, People’s Revolution, 212.274.0400

  • NYC-based designer Mara Hoffman, known for her colorful, bohemian Ready-to-Wear and Swimwear collections, is set to show her outstanding new Resort 2012 collection on the runway during Mercedes-Benz Fashion Week Swim at the Raleigh Hotel in Miami for the third consecutive year, on July 16th at 8 pm in the Cabana Grande venue.
  • Hoffman’s constantly traveling muse continues on her nomadic worldly excursions this year, starting with explorations of Egyptian ruins and a mystical Sarcophagus.  She explores street bazaars, where bright colors pop from the stands in the dust. Continuing on to Mexico, she further explores her tribal roots. This inspiration is prevalent throughout the collection, with Hoffman’s typical tongue-in-cheek humor, creating new bold and colorful original prints. Expect to see an expansion of style and fabric offerings this season, including several new Ready-to-Wear pieces, bringing together elements of her two previously separated collections.
  • Show partners include; hair by Elsa Canedo for TRESemmé, make-up by Lottie for Make Up Forever and shoes by Kork-Ease. Skintimate will also be officially introducing a line of Limited Edition cans designed by Hoffman, which will be included as front row gifts at the show, followed by an After-Party with Skintimate.
  • Confirmed celebrities: Whitney Port, DJ Mia Moretti (who is spinning at the party) and Actress Shenae Grimes. People’s Revolution is handling all press, front-of-house and backstage production for the show.
  • RSVP: Emily Bungert, People’s Revolution, 212.274.0400

Aqua di Lara, Oasis (9:00PM)

Contact: MJ Bisson, Aqua di Lara, ( 1.888.844.9396

A.Ché, Cabaña Grande(10:00PM)

Contact: Kenn Henman, aLine Media, ( 213.624.0204



Sunday, July 17, 2011:

Norma Kamali Swimwear, High Bar Rooftop 1111 Collins Avenue (12:00PM-6:00 PM)

Contact: Michele Lacovelli, ATELIER Creative Services, Inc., ( 212.247.9299 x15


Red Carter, Press Preview Penthouse (6:00PM-7:00PM)

Contact: Cece Feinberg, Cece Feinberg PR, ( 646.224.2271

  • Well known for his dramatic fashion presentations, Red Carter who is presented by Sponsor Extra Life Lycra this season, has caused a stir and opted to show his collection “Salon Style” to an intimate and exclusive audience.
  • RSVP: Feinberg, Cece Feinberg PR, ( 646.224.2271

Cia.Marítima, Cabaña Grande (7:00PM)

Contact: Chad Chad Thompson, communa-k inc., ( 212.229.0800

  • The 2012 collection draws its inspiration from the French Rivera and its timeless elegance and sensuality. Reminiscent of the 1970’s, the collection embodies the decade’s most fashionable free spirits – Jane Birkin, Francoise Hardy and Anita Pallenberg, who summered in Capri and Saint Tropez.
  • Described as boho chic, the collection includes a variety of prints, and features bikinis, one pieces, monokinis and range of cover-ups.
  • Cia.Maritima continues its use of digital prints, which this season reflect the flora and fauna of the Riviera.
  • This collection’s prints are designed to be mixed and matched with each otherand with Cia.Maritima solids, allowing fashionable women to personalize their beach style.
  • RSVP: Chad Chad Thompson, communa-k inc., ( 212.229.0800

Luli Fama, Oasis (8:00PM)

Contact: Kelly Taylor, Tara Ink., ( 305.864.3434 x134

RSVP: Kelly Taylor, Tara Ink., ( 305.864.3434 x134


LUXE by Lisa Vogel, Cabaña Grande (9:00PM)

Contact: Amy Denoon, Beach House, ( 310.693.2991

  • LUXE by Lisa Vogel received the distinguished title of “Mercedes-Benz Presents” designer and is showcasing the brand- known for smart, stylish, sexy bikinis and coordinating resort wear for modern women- at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Sunday, July 17, 2011.
  • The 2012 LUXE by Lisa Vogel swimwear collection debuting at Mercedes-Benz Fashion Week Swim is themed to the trend of convertibility in design and functionality.  Luxurious fabrics, gorgeous detailing and contemporary color palettes form a unique collection that can be converted to fit and flatter any woman.
  • Inspired by Lisa’s love for interior design, the chic 70’s influenced collection showcases free flowing shapes, hand braided detail, multi-colored prints and feather accents—creating the perfect juxtaposition of nature and modern luxury.
  • Expected celebrities: Ali Fedotowsky
  • RSVP: Amy Denoon, Beach House, ( 310.693.2991

Lisa Blue, Oasis (10:00PM)

Contact: Kravetz & Company Public Relations 310.584.7039


  • Real Housewives of Miami star Adriana De Moura will be making her Swim Week catwalk debut on the runway at the Lisa Blue Runway Show. Willis McGahee, Bill Zucker (Kelsey Grammer Bill Zucker Comedy Hour), Elena Satine (Just Go With It) and many more…
  • Swimwear designer Lisa Burke, founder and creator of Lisa Blue Swimwear, will be hosting her first ever solo fashion show in the US for Miami Swim Week.  Many anxiously await to see Lisa Blue’s new collection, which has been inspired by Aboriginal designs, to galactic themes, to fashion forward prints, debut on the catwalk.
  • The collection showcases many stunning designs in an array of colors, promising to evoke the desire to make a mad dash to the beach!
  • Lisa Blue pledges 25% of their profits to helping save the whales and dolphins.  The label is designer Lisa Burke’s way of doing something good for humanity after a life-changing experience with a mother and baby humpback whale. The money is donated to the Australian Whale Conservation Society (
  • Expected celebrities: Real Housewives of Miami star Adriana De Moura will be making her Swim Week catwalk debut on the runway at the Lisa Blue Runway Show. Willis McGahee, Bill Zucker (Kelsey Grammer Bill Zucker Comedy Hour), Elena Satine (Just Go With It.)
  • RSVP: Kravetz & Company Public Relations 310.584.7039


Monday, July 18, 2011:

diNeila Brazil

Penthouse (5:00PM-6:00PM)

Contact: Sandra C. Gil, Factory PR, ( 212.941.7057


Group Show

Cabaña Grande 6 :00pm

Invitation Request:


A.Z Araujo, Cabaña Grande (6:00PM)

Contact: Luis Soto, A.Z Araujo, ( 832.964.3466

  • Born in Rio de Janeiro, A.Z Araujo grew up in the town of Boqueirão in Paraiba, Brazil, working on his father’s farm from a very young age. Currently a resident of New York City, A.Z founded his design house featuring resort and swimwear in 2008. A.Z’s swimwear designs have been worn by luminaries including Miss Universe, Wendy Raquel Robison, Natalia Castro and Cynthia Bailey.
  • Mastering the Brazilian cut and feel, A.Z’s collections feature timeless elegance and modern design and fabrication.
  • On July 18, 2011, New York-based and Brazilian-born swim and resort wear designer A.Z  Araujo will present his 2012 collection during Mercedes-Benz Fashion Week Swim. The sensual and innovative styles combine timeless elegance with the latest in fabrication, structure and design technique. Many of the unique and handcrafted designs feature Swarovksi Elements as a creative ingredient for  A.Z’s chic and edgy silhouettes.
  • The runway show features the following models: Adrienne Bailon, actress and former ‘Cheetah Girl’ Adriana de Moura, ‘The Real Housewives of Miami’ Aylin Mujica, Cuban-born dancer and Telemundo TV star ‘ Aurora’ Celebrity guests confirmed for the show include: CNN Espanol Host Mariela Encarnacion.
  • RSVP:

Aguaclara, Cabaña Grande (6:00PM)

Contact: Katherine Fleischman, Blink PR, ( 305.490.5911

Aquarella, Cabaña Grande (6:00PM)

Contact: Cece Feinberg, Cece Feinberg PR, ( 646.224.2271

  • A fun and fashionable swimwear brand will unveil its newly developed 2012 collection showing that sophisticated sexiness and affordable luxury swimwear can be successfully melded into one brand.
  • RSVP:

Have Faith Swimwear, Cabaña Grande (6:00PM)

Contact: Daniel Malak, Tara Ink., ( 323.951.9794

Kooey Swimwear Australia, Oasis (7:00PM)

Contact: Kristina , Wide Eye Communications, ( 323.775.6173

  • Kooey’s show at MBFW Swim 2012 will  be their first solo show in the US and their second year at MBFW Swim
  • Special Guest: The recently crowned Miss Teen USA will be in attendance. Kooey Australia are the Official Swimwear Sponsor for the 2011 MISS TEEN USA® Pageant.
  • RSVP: Kristina , Wide Eye Communications, ( 323.775.6173


Nicolita, Oasis (9:00PM)

Contact: Katie Grijalva, Miller PR, ( 323.761.7222

  • RSVP: Katie Grijalva, Miller PR, ( 323.761.7222
  • Confirmed celebrities: Adriana DeMoura from Real Housewives of Miami will be walking in the show. Adrienne Bailon will be walking the runway. Trina (Katrina Laverne Taylor) will be walking in the runway show. La La Romero, Bill Zucker , Gail Vaughn, Simi Diskin, Alexia Echevarria from the Real Housewives of Miami
  • RSVP: Katie Grijalva, Miller PR, ( 323.761.7222

Sonia Vera Swimwear, Oasis (9:00PM)

Contact: Cece Feinberg, Cece Feinberg PR, ( 646.224.2271

  • Sonia Vera Swimwear, the Los Angeles-based luxury brand, is set to debut its Resort 2012 ‘Getaway’ collection at this year’s Mercedes-Benz Fashion Week Swim. The new collection pulls inspiration from seductive screen icons Raquel Welch, Claudia Cardinale and Sophia Loren— it depicts the classic femme fatale enveloped in a rustic oasis.  Sonia Vera created looks based on a modern-day Bond Girl.
  • RSVP: Cece Feinberg, Cece Feinberg PR, ( 646.224.2271

Group Show, Cabaña Grande

Contact : Kristina Lynch 305.864.3434, ext.153 (

Jogo Beach, Cabaña Grande (10:00PM)

  • The brainchild of Pooneh Mohazzabi, is a beach lifestyle collection that combines high-quality craftsmanship with innovative and chic designs. The JOGO BEACH collection consists of swimsuits, beach cover-ups, sarongs, sandals, beach bags and hats, beach pillows, bangles, candles and beauty products, all bursting with vibrant hues and the keenest attention to detail.
  • The international scope of her work, multi-cultural and diverse life experiences have taken Pooneh to all the corners of the world and have contributed to her international and eclectic style, which is reflected in the collection.
  • An expert in global beach fashion, Pooneh is inspired by the breathtaking beaches found in Indonesia and Brazil – blending their international influences such as colors, textures and customs into each cutting-edge and figure-flattering silhouette.
  • The 2012 Swim/Apparel collection is a vibrant reminder of Rio with the injection of vivid colors. Reinforcing the label’s lifestyle presence in the luxury market are the new items in the JOGO BY POONEH lifestyle collection: a line of children’s swimwear and beach apparel.
  • Today, Pooneh divides her time between Bali, Rio, the Hamptons and New York City, but continues to trek the world in search of exciting places to inspire her vision. JOGO BY POONEH and JOGO BEACH are available at the flagship store in Bridgehampton, New York and online at JOGO BEACH will be showcasing at SwimShow 2012 at the Miami Convention Center from Saturday, July 16, 2011 to Tuesday, July 19, 2011 at Booth 215.
  • RSVP: 305.864.3434 x 311

Perfect Tan Bikini, Cabaña Grande (10:00PM)

  • The 60-year-old iconic garment, the bikini, and its innovative update by newly launched Perfect Tan Bikini, are a symbol of hope for women. Designers Claudia Cardenas and Richard Reisman identified with a woman’s struggle to find the “perfect” bikini that eliminates tanning challenges and unflattering tan lines.
  • With the official launch in summer 2010, Perfect Tan Bikini’s strapless, stay-put bikini tops are functional yet fashionable garments that do not interfere with swimming, tanning or making a fashion statement.  The unique fabrication of the bikini top and straps can be easily removed while firmly staying in its place.
  • The carefree vibes complement a beach lifestyle. Flirty, fashion-forward silhouettes include halters with center tie, chainlinks or gold rings and hardware adornments on brightly hued, metallic, animal and exotic print bikinis and one-pieces.
  • RSVP: 305.864.3434 x 311

Tavik Swimwear, Cabaña Grande (10:00PM)

  • Orange County-based brand TAVIK Swimwear and designer Nicole Hanriot create a look that embodies the California beach-babe lifestyle with an edge. Showcasing a daring, bold sense of style that most women can appreciate, TAVIK boasts bright and pastel colors, chic neon lace, geometric and animal prints in the Spring/Summer 2012 collection.
  • Silhouettes range from one-pieces to bikinis and the collection introduces strapless underwire push-up tops, tie-sides, hot shorts and ample bandeau tops.
  • Fun, festive and fresh, TAVIK also features mix and match prints and textiles allowing individuals to discover and define a look of their own. TAVIK Swimwear will be showcasing at SwimShow 2012 at the Miami Convention Center from Saturday, July 16, 2011 to Tuesday, July 19, 2011 at Booth 280
  • RSVP: 305.864.3434 x 311

Zingara, Cabaña Grande (10:00PM)

  • The line-up begins with the bold, beautiful and “sprezzatura” that defines ZINGARA, a lifestyle brand with bohemian-chic inspiration. Designers Jeannine and Nathalie Azoubel are influenced by tropical living and highly favored by pampered, sun-kissed bodies all over the world; ZINGARA injects its line with an eclectic, cool flair for a playful yet glamorous look.
  • The Summer II 2011 collection’s signature suits include high-quality, luxurious Italian fabrics with pastel and bright color palettes along with kaleidoscopic prints including feathers, paisley, mosaic tiles and floral.
  • Metal trimmings are the foundation for hand-sewn embellishments. Sexy yet sophisticated silhouettes include bikinis, monokinis with playful side cut-outs.
  • The collection introduces asymmetric tops and high-waist bottoms and with a few suits adorned with draped or ruffled fabrics. Tunics, caftans and cover-ups in light silk – halter and bandeau dresses in mini or maxi styles – offer an effortless transition from poolside lounging to an evening out on the town.
  • ZINGARA accessories include wide-brimmed hats, large boho-styled bags, silk headbands, sandals, bracelets, and earrings that seamlessly compliment the swimwear line. ZINGARA is a favorite for today’s woman, who graces the seaside by day and savors cosmopolitan treasures by night.
  • RSVP: 305.864.3434 x 311

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