Bacardi Limited Announces Tennis Champion Rafael Nadal As New Global Social Responsibility Ambassador

Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”

President and CEO of Bacardi Limited Seamus McBride (L) greets Rafael Nadal in front of Nadal's campaing banner during a news conference and reception announcing Rafael Nadal as the Bacardi Limited new Global Social Responsibility Ambassador for the Champions Drink Responsibly campaign at New World Center on March 22, 2011 in Miami Beach, Florida. (Photo by Clive Brunskill/Getty Images for Bacardi Ltd)

Rafael Nadal and Bacardi Limited together will spread the important message of responsible drinking to consumers through a global multi-faceted communications campaign. The campaign will utilize advertising, public relations, consumer experiential initiatives and social media platforms. This also includes a YouTube® channel www.youtube.com/user/bacardiltdchampions and, for the first time, a “Champions Drink Responsibly” Facebook® page to inform and engage consumers about responsible drinking and their personal choices, www.facebook.com/ChampionsDrinkResponsibly.

Rafael Nadal poses for a photo before getting into a taxi cab as he was leaving a news conference and reception announcing Rafael Nadal as the Bacardi Limited new Global Social Responsibility Ambassador for the Champions Drink Responsibly campaign at New World Center on March 22, 2011 in Miami Beach, Florida. (Photo by Clive Brunskill/Getty Images for Bacardi Ltd)

“I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is.  That is why I’m teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world,” said Rafael Nadal.

Rafael Nadal poses for a photo with a guest during a reception announcing Rafael Nadal as the Bacardi Limited new Global Social Responsibility Ambassador for the Champions Drink Responsibly campaign at New World Center on March 22, 2011 in Miami Beach, Florida. (Photo by Clive Brunskill/Getty Images for Bacardi Ltd)

Rafael Nadal participates in an interview with Natalia Saenz and Carolina MacAllister during a news conference and reception announcing Rafael Nadal as the Bacardi Limited new Global Social Responsibility Ambassador for the Champions Drink Responsibly campaign at New World Center on March 22, 2011 in Miami Beach, Florida. (Photo by Clive Brunskill/Getty Images for Bacardi Ltd)

Rafael Nadal poses for a photo with Cindy Taylor in front of his campaign banner during a news conference and reception announcing Rafael Nadal as the Bacardi Limited new Global Social Responsibility Ambassador for the Champions Drink Responsibly campaign at New World Center on March 22, 2011 in Miami Beach, Florida. (Photo by Clive Brunskill/Getty Images for Bacardi Ltd)

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