In the Driver's Seat with Susie Wolff
As Managing Director of the F1 Academy and a trailblazing former racing driver, Susie Wolff proves that true power lies in being bold, authentic, and driven.
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In a space often dominated by male narratives and high-octane moments, Susie Wolff stands out as a beacon of style and unyielding determination. Known as the wife of Toto Wolff — one of Formula 1's most influential figures — Susie herself is a powerhouse, embodying strength both on the track and in the boardroom.
Recently, I had the incredible opportunity to hear her speak live at a captivating event titled In the Driver's Seat with Susie Wolff. As the Managing Director of the F1 Academy and a trailblazing former racing driver, Susie's story is not just about speed; it's about perseverance, breaking stereotypes, and redefining what it means to lead in a male-dominated sport.
In a world that often underestimates emotional strength, Susie Wolff proves that true power lies in being bold, authentic, and driven. She's not only in the driver's seat — she's steering the future of motorsport with glamour, guts, and groundbreaking resolve. Her words resonate louder than any engine roar. She proves that embracing emotion can be an asset — fueling determination, passion, and success in the most competitive arenas.
Susie Wolff's memoir, Driven, released on April 28, 2026, is a candid, revealing account of her 20-year journey from karting to F1 testing at speeds exceeding 300 km/h. The book offers an honest look at the mental, physical, and political challenges faced along the way and highlights her unwavering resolve to succeed against all odds.
What makes Driven stand out is not just the adrenaline-filled stories but its focus on resilience and determination — traits that Susie exemplifies. Endorsed for shedding light on the "mostly male-dominated space," her narrative is a strong proof of courage, grit, and the power of persistence.
Susie Wolff's career milestones are as impressive as they are inspiring. A former professional racing driver, she served as a development driver for Williams F1, becoming the first woman in over two decades to participate in an official F1 session. Today, she champions the next generation of female talent through the all-female F1 Academy, emphasizing the importance of diversity and inclusion in motorsport.
Her journey isn't just about breaking into the sport — it's about reshaping it. Her candid recounting of facing sexism and setbacks resonated deeply during the live discussion, reminding all of us that behind every great achievement are stories of perseverance and guts.
The puddles haven't gone but the standing water has dissipated enough for it to be safe... I anchor my thoughts on the present moment, refusing to let them stray. I visualize with clarity exactly what I have to do.
On her first run, she accelerates fiercely, with G-forces tugging her helmet and adrenaline coursing through her veins. Her clarity of purpose and unwavering focus turn nervous energy into pure determination — "This is where you're meant to be. You've got this."
Susie's openness extended to sharing lessons learned along her path — from her early days in karting to her leadership role today. Her story includes a heartfelt "letter to her younger self," inspiring young women and aspiring racers to pursue their dreams regardless of societal expectations. Susie Wolff is not just racing on the track — she's racing against stereotypes and boundaries, proving that women can excel as leaders, trailblazers, and role models.
In a world that often underestimates the power of emotion, Susie Wolff shows us that for women, emotion is just another form of fuel — fuel that can accelerate change, break barriers, and lead us to victory.
Are you ready to take the wheel? This is an invitation to embrace your own drive, whatever your race may be.
The PGM Edit
As Managing Director of the F1 Academy and a trailblazing former racing driver, Susie Wolff proves that true power lies in being bold, authentic, and driven.
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