Mara Hoffman: Skintimate® Limited Edition Cans
New York-based fashion designer Mara Hoffman spoke with Premier Guide Miami about her partnership with Skintimate to design limited edition shave gel cans, the inspiration behind her collections, her Resort Swim 2012 collection shown at Mercedes-Benz Swim Week, and her advice for choosing a swimsuit.
From the Vault · 2011
This is an archival piece from the Premier Guide Miami collection. The coverage, context, and details reflect the time it was originally published.
Mara Hoffman said it plainly: "Skintimate gave me the amazing opportunity to design a line for their shave gel cans. My collections are inspired by my …" — and Premier Guide Miami was in the room when it happened.
All summer long women have been wearing smooth, sexy and stubble-free legs with confidence, courtesy of Schick and Skintimate. New York fashion designer Mara Hoffman partnered with Skintimate to create limited edition shave gel cans — available in Skintimate Signature Scents Strawberry Tangerine Twist, Raspberry Rain, Flirty Mango, and Skintimate Skin Therapy Dry Skin Shave Gel — alongside Schick Quattro for Women Disposable Razors in Limited Edition Colors. Familiar to Miami audiences through her eye-catching designs at Mercedes-Benz Fashion Week Swim and New York Fashion Week, Mara also ran a summer intern contest as part of the collaboration. Premier Guide Miami's Judith Wallace caught up with her to discuss the partnership and her latest collection.
PREMIER GUIDE MIAMI: What is the inspiration for Mara Hoffman's collection?
MARA HOFFMAN: My collections are inspired by my travels and my everyday life. I love pulling ideas from other cultures, and I'm always noticing confidently dressed women in the streets.
PREMIER GUIDE MIAMI: Who is your target market?
MARA HOFFMAN: I design for women who want to have the feeling of unique garments. They are confident women looking to dress for their personality.
PREMIER GUIDE MIAMI: Tell us about your partnership with Skintimate.
MARA HOFFMAN: Skintimate gave me the amazing opportunity to design a line for their shave gel cans. We also ran a contest to find an intern for the summer. I loved being able to give a fun opportunity to someone that has the same dreams as myself.
PREMIER GUIDE MIAMI: You were recently a part of Miami's Mercedes-Benz Swim Week. Tell us about your swimsuit collection.
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MARA HOFFMAN: My Resort Swim 2012 collection was inspired by tribal prints and Egyptian travels.
PREMIER GUIDE MIAMI: Every girl should carry?
MARA HOFFMAN: Confidence!
PREMIER GUIDE MIAMI: What is your all-time must-have?
MARA HOFFMAN: My laptop.
PREMIER GUIDE MIAMI: What is your advice in choosing a swimsuit?
MARA HOFFMAN: Pick a suit that will be noticed for its uniqueness.
For more upcoming events across South Florida, visit the Premier Guide Miami Events Calendar .
The PGM Edit
Mara Hoffman on cans — this is the kind of conversation Premier Guide Miami was built to have. Follow us for more Love Miami.
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