Hard Rock Named Title Partner of Formula 1 Hard Rock Miami Grand Prix

South Florida Motorsports (SFM) and Hard Rock International have announced a new multi-year naming rights agreement, officially renaming Miami's Formula 1 race the Formula 1 Hard Rock Miami Grand Prix . The deal takes effect with the 2027 race — the event's sixth edition — and builds on a founding partnership that began at the inaugural race in 2022.

Hard Rock has held the naming rights to Hard Rock Stadium — home of the NFL's Miami Dolphins and the centerpiece of the Miami International Autodrome — since 2016. The new agreement expands that presence significantly: Hard Rock will be incorporated into the official event title and logo, with branding across the podium, the Fan Fest, and trackside signage throughout the 19-turn, 3.36-mile circuit. The race is contracted to remain on the Formula 1 calendar through 2041.

“

Hard Rock has been part of Miami's Formula 1 story from the very beginning, and we are incredibly proud to welcome them as the new title partner of the Formula 1 Hard Rock Miami Grand Prix. Together, we will seek to set a new standard of what is possible when the best of racing, entertainment and culture converge in Miami.

One of the most anticipated elements of the announcement is a revamp of the Hard Rock Beach Club, located on the outside of Turns 11 to 13. The area has become one of the landmark features of the Miami International Autodrome, offering luxury cabanas with views of the on-track action, world-class live outdoor performances, and an elevated food and cocktail menu. Over the past five years, the Beach Club stage has hosted Post Malone, Ed Sheeran, Pitbull, Zedd, Marshmello, The Chainsmokers, Kygo, Steve Aoki, Kaskade, Nelly, and DJ Diesel.

“

This partnership reflects Hard Rock's commitment to delivering world-class experiences to international audiences. We look forward to continuing our work with South Florida Motorsports to enhance the race week experience while further elevating the Hard Rock brand on one of the most impressive stages in sports.

SFM was awarded Promoter of the Year by Formula 1 in 2025 and by the judges of the Autosport Awards in 2026. The Miami International Autodrome has also expanded its racing calendar beyond Formula 1, hosting F1 Academy, Ferrari Racing Days, Porsche Carrera Cup, the W Series, Formula E's Evo Sessions in 2025, and the Miami E-Prix in 2026. A date for the 2027 Formula 1 Hard Rock Miami Grand Prix will be announced soon. For more information, visit media.f1miamigp.com .

For more upcoming events across South Florida, visit the Premier Guide Miami Events Calendar .