DOXA's New Pink Dive Watch Was Inspired by a Florida Sunset — and It's Only 50 Pieces

A pink DOXA? It sounds unexpected — until you've stood on the Naples waterfront and watched the Gulf of Mexico sky do what it does in the minutes after sunset. The light turns pink, then magenta, then a deep bruised purple before it fades. That moment has a name: the afterglow. And now it has a watch.

The DOXA SUB 200T Afterglow is a limited edition of just 50 pieces, created in collaboration with Exquisite Timepieces, DOXA's longstanding partner based in Naples, Florida. The pink dial was chosen specifically to capture that quality of light — the color that belongs to the Gulf Coast sky and nowhere else. For a brand whose identity has been built on color since the introduction of its famous orange dial in 1967, the choice is both unexpected and entirely logical.

The watch itself is the proven SUB 200T platform: a 39mm case machined from solid 316L stainless steel, titanium inner case and caseback, flat sapphire crystal with anti-reflective coating, unidirectional rotating bezel, the historic beads-of-rice bracelet, and 200 meters of water resistance. A Swiss self-winding mechanical movement, decorated by DOXA, handles hours, minutes, seconds, and date. Everything that makes the SUB 200T one of the most versatile dive watches in the market — equally at home underwater or worn around town — is intact. The only change is the dial, and the dial changes everything.

The SUB 200T Afterglow is available exclusively through Exquisite Timepieces, via their website and at their stand during the 2026 Windup Watch Fair. At 50 pieces, it will not last long.