Donald Trump on Celebrity Apprentice Season 11: "Every Season I Think It Can't Get More Dramatic — And Then It Does"
Ahead of the Season 11 premiere of Celebrity Apprentice, Donald Trump spoke with Premier Guide Miami about the new cast, what makes a great boardroom, and why the show keeps delivering.
From the Vault · 2012
This is an archival piece from the Premier Guide Miami collection. The coverage, context, and details reflect the time it was originally published.
Donald Trump said it plainly: "Every season I think it can't get more dramatic — and then it does. That's what makes Celebrity Apprentice unlike anythi…" — and Premier Guide Miami was in the room when it happened.
Celebrity Apprentice returned for its eleventh season with a cast that included Arsenio Hall, Clay Aiken, Aubrey O'Day, and Lou Ferrigno, among others. The boardroom drama was already generating buzz before the first episode aired.
Premier Guide Miami spoke with executive producer and host Donald Trump about what viewers could expect from the new season and what he looks for in a potential Apprentice.
PREMIER GUIDE MIAMI: Season 11 has a very strong cast. How do you top what you've done before?
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DONALD TRUMP: Every season I think it can't get more dramatic — and then it does. That's what makes Celebrity Apprentice unlike anything else on television. These are real personalities with real egos, and when you put them in high-pressure situations, you get real television.
PREMIER GUIDE MIAMI: What are you looking for when you make the final decision in the boardroom?
DONALD TRUMP: Leadership. It always comes down to leadership. Can you inspire people? Can you make decisions under pressure? Can you own your mistakes? That's what separates the winners from everyone else.
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Donald Trump on celebrity apprentice season 11 — this is the kind of conversation Premier Guide Miami was built to have. Follow us for more Love Miami.
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