Aubrey O'Day on Celebrity Apprentice: "This Is the Most Wild Season There Has Ever Been"

Aubrey O'Day said it plainly: "The strategy is: be good at what you do and have the best idea. — Aubrey O'Day" — and Premier Guide Miami was in the room when it happened.

On January 4, 2012, NBC held a press call for Celebrity Apprentice Season 12, premiering Sunday, February 12th at 9 p.m. on NBC. Four contestants joined the call: Adam Carolla, Lou Ferrigno, Penn Jillette, and Aubrey O'Day. Premier Guide Miami was among the outlets on the call.

This show is about how good your ideas are, how well you can execute them, and how well you can sell them. The strategy is: be good at what you do and have the best idea.

Why she always wanted to do the show

O'Day was the most enthusiastic voice on the call about being there: "I always wanted to do it." She had also thought carefully about what the show actually tests: "I don't think that this is a show that you really can be strategized with. And I think more importantly, if you're smart, you trust that you don't need a strategy. This show is about how good your ideas are, how well you can execute them, and how well you can sell them. So at the end of the day, whatever we can control as contestants — you really can't control that with a strategy. The strategy is: be good at what you do and have the best idea."

What she learned about herself

The show revealed capabilities O'Day hadn't fully credited herself with: "I learned that I was a lot better at real-world jobs than I thought. I think when you're in entertainment long enough you get used to the hustle and bustle of what it takes to survive in this world. Although it is a reality show, the jobs that we were doing were for actual companies — we were building products and branding and really creating a name for a company, and it was a serious job and they were looking for serious results. It was really fun to be able to learn other things that I was good at." On getting through the long days: "Sleeping pills and yoga."

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Her partnership with Lisa Lampanelli — and why the women delivered

O'Day was unambiguous about who she worked with most: "I worked with Lisa Lampanelli the most, and I respect her the most out of everyone. I think that she has an amazing mind, she's incredibly talented. And I think that you will see a really great relationship form and be tested on the show." On the season's gender dynamics: "I think there is a bigger star power on the guys' cast than there was on the girls' — clearly. And I think that it was really interesting to see everything go down. I definitely think that the girls need much better TV than the guys and will be the reason why everyone tunes in." She was also candid about the women's role in the drama: "I hate to admit that we were definitely acting like females. There's a lot of shocking language. There's a lot of shocking accusations. And there's a lot of shocking fights that go down."

On GLSEN, bullying, and why she chose her charity

O'Day chose GLSEN — the Gay Lesbian Straight Education Network — for personal reasons: "I experienced bullying growing up. I'm sure a lot of the celebrities on the show experienced not fitting in at one point or another. And I felt like it's also something that is very relevant now in pop culture — something that we've seen a great deal of. As someone that's experienced it and someone that's involved with a lot of charity, I felt like it would be the strongest representation of what's important now — to stand up for and defend and really have a voice for." Celebrity Apprentice Season 12 premiered Sunday, February 12, 2012, on NBC.

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