Subway's "Feed Your Subconscious" Campaign Stars Will Arnett — and It Works
The sandwich chain's new campaign leans into dream logic and Will Arnett's particular brand of confident absurdity. The result is the most memorable fast food advertising of the year.
Part of our ongoing curation of what it means to live, love, and play in the Magic City.
Subway's "Feed Your Subconscious" campaign is the rare fast food advertising that earns its own attention. Will Arnett — who has built a second career as the voice of confident absurdity in everything from BoJack Horseman to the Lego Batman Movie — is the right person to sell the premise: your subconscious wants a Subway sandwich, and it is going to tell you about it in the most surreal way possible.
The campaign spots lean into dream logic — Arnett appearing in increasingly unlikely scenarios, all of which somehow resolve into a Subway order. The writing is sharper than the category usually produces, and Arnett's delivery makes even the most straightforward product beat feel like it has an edge. The image of the two of them eating in a car has the casual intimacy that makes the best food advertising work.
The campaign is running nationally across broadcast, streaming, and social. Subway has locations throughout South Florida.
The PGM Edit
The sandwich chain's new campaign leans into dream logic and Will Arnett's particular brand of confident absurdity. The result is the most memorable fast food advertising of the year.
Premier Guide Miami
The Live · Love · Play Dial
The sandwich chain's new campaign leans into dream logic and Will Arnett's particular brand of confident absurdity. This is Miami at its most alive.
Explore Live Miami →The dining, culture, and local soul that make this city worth knowing.
Explore Love Miami →Your next night out, concert, or event — on the full Miami calendar.
Explore Play Miami →
When the Host Needs Hosting: IHG Taps Amelia Dimoldenberg
IHG Hotels & Resorts partners with the creator of Chicken Shop Date for a campaign that turns the tables — what happens when the interviewer becomes the guest?
Filming in Miami: October 5, 2026
Film permits issued the week of October 1 by Miami-Dade, Miami Beach, and the City of Miami include a motion picture and a short film — both shooting in Opa-Locka, a neighborhood that has quietly become one of South Florida's most sought-after production backdrops.
The Miami Business Club Gala: Where the City's Builders Come Together
The annual black-tie gala that brings together Miami's business, civic, and creative leadership returned with a room that reflected the city's ambition.
Running Is the New Going Out: How Miami's Run Club Scene Became the City's Best Social Anchor
Miami has quietly turned the morning run into the city's most electric social ritual — thousands of locals trading late-night clubs for street-level miles, post-run ice baths, and a community that actually shows up. Here is how it happened, and where to find your people.