SLS HOTEL SOUTH BEACH JOINS FORCES WITH SUPERSTAR DJ AVICII TO LAUNCH AVICII HOTEL AT SLS SOUTH BEACH DURING ULTRA AND WMC

The award-winning SLS Hotel South Beach today announced its partnership with two-time Grammy nominated Avicii, one of the world’s top DJs, and At Night Managementto launch Avicii Hotel at SLS South Beach from March 26th to March 30th during Ultra Music Festival and Winter Music Conference 2014.

Avicii, a multi-platinum producer and songwriter, will integrate his brand into the property to create the Avicii Hotel experience at SLS South Beach. SLS will collaborate with Avicii to launch the EDM-meets-luxury hotel featuring world-class programming and events, exclusive room packages and SLS Hotels’ award-winning culinary offerings, The Bazaar by José Andrés, Katsuya by Starck, and Hyde Beach.

 

“I’m so excited to, for the second year in a row, launch the Avicii Hotel and get in front of fans on this amazing property during Miami Music Week,” said Tim Bergling, better known by his stage name Avicii.

 

“The SLS brand is rooted in a commitment to culture, style and innovation, and partnering with Avicii is powerful representation of that dedication,” said Costas Charalambous, Senior Vice President of sbe Nightlife Group. “Together we’ll create a one-of-a-kind experience for the EDM/dance music community that will add an unparalleled element to Miami Music Week.”

 

Guests can book rooms today with starting rates at $450.00 for single occupancy and $865.00 for double occupancy.  Additionally, Avicii Hotel at SLS South Beach will offer guests exclusive access to performances and events from some of the world’s most renowned DJs.  A full slate of performances and events will be announced in the coming weeks along special room packages that include tickets and VIP access to the entire property.

 

Avicii Hotel at SLS South Beach will span a five day series of performances and events that kicks off with Winter Music Conference on Friday, March 21st through Sunday, March 30th and Ultra Music Festival from Friday, March 28th through Sunday, March 30th. Avicii has made history two years running at Ultra, and is a headline performer again this year.

 

For more information on Avicii Hotel at SLS South Beach, visit http://slshotels.com/southbeach/AviciiHotel. For more information about SLS Hotel South Beach, visithttp://www.slssouthbeach.com

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