Relevent Sports today announced Casa Clásico presented by La Liga along with the schedule of events leading up to the match between La Liga rivals FC Barcelona and Real Madrid C.F. on July 29, 2017 at Hard Rock Stadium in Miami Gardens, Fla. As part of this momentous occasion, the International Champions Cup (ICC) will host a full program leading up to the match including concerts, brand partnerships, team pep rallies, art installations and more. These will be hosted at Hard Rock Stadium and Casa Clásico presented by La Liga as part of an immersive experience that will be available to fans from Wednesday, July 26 to Saturday, July 29. The week will be kicked off with the match between Paris Saint-Germain F.C. and Juventus F.C. at Hard Rock Stadium on Wednesday, July 26, 2017, all part of the 2017 International Champions Cup presented by Heineken®.
In anticipation of El Clásico Miami, the International Champions Cup will transform Bayfront Park into Casa Clásico presented by La Liga. The free public fan-fest will run from July 28-29 and will be open to fans of all ages. Casa Clásico presented by La Liga will feature free concerts, games, giveaways and meet-and-greets with current and former players from both FC Barcelona and Real Madrid C.F. Casa Clásico presented by La Liga will feature a variety of unique activations including a spotlight on local Miami artists as well as a beer garden presented by Heineken® and a watch party on Saturday night. Fans are encouraged to attend to show support for their favorite club and spend an afternoon celebrating the festivities and the city of Miami. There will a special section for VIPs at Casa Clásico presented by La Liga, offering attendance to celebrity soccer matches, exclusive player access and premium food and beverage options.
The International Champions Cup will host official parties throughout the week, offering fans and attendees the chance to experience Miami’s world-famous nightlife at its most prominent venues. The official El Clásico Miami VIP Party will take place on Thursday, July 27th at Seminole Hard Rock Hotel & Casino in Hollywood, hosted by legendary soccer player Luis Figo. Invitations will be open to VIPs, including El Clásico Miami luxury ticket buyers. The official El Clásico Miami Party will take place at Miami’s newest club, MR JONES, on Friday, July 28th. The official El Clásico Miami After Party will take place on Saturday, July 29th. Players and VIPs all will be in attendance to celebrate the match with a live performance by one of today’s hottest artists.
On Wednesday night, the official Paris Saint-Germain F.C. and Juventus F.C. After Party will be hosted at WALL Lounge featuring a special performance and surprise guests. During the day, guests are invited to the W South Beach to celebrate the Paris Saint-Germain F.C. and Juventus F.C. teams with meet and greets, amazing giveaways, drinks and food, culminating in the official Watch Party by the pool deck.
The International Champions Cup will feature many of today’s top artists performing at both matches taking place at Hard Rock Stadium. Five-time Grammy Award-winning recording artist CeeLo Green will perform the national anthem for the July 26th match between Paris Saint-Germain F.C. and Juventus F.C. Grammy Award-nominated, multi-platinum superstar and international recording artist Flo Rida will headline the match’s halftime show. Flo Rida will perform some of his most notable hits like “My House,” “GDFR” (accompanied by label mate Sage The Gemini) and more. Performing the national anthem for El Clásico Miami will be multi-platinum, award-winning Latin superstar Prince Royce. As previously announced, five-time Grammy Award winner and global music icon Marc Anthony will perform during the match’s first time ever halftime show.
El Clásico Miami will mark the first match between FC Barcelona and Real Madrid C.F. to take place in North America. Hailed as one of sport’s all-time greatest rivalries, the current rosters for each club feature some of the best players in the world. Real Madrid C.F. will be making a record fifth appearance in the ICC, having played in every year of the tournament’s history. Real Madrid C.F. returns to Miami for a second time as part of the ICC after defeating Chelsea F.C. to win the inaugural tournament in 2013 in front of a crowd of 67,273 attendees, one of the largest for a soccer match in Hard Rock Stadium’s history. They also were crowned champions of the first-ever ICC China and ICC Australia, which took place in 2015.
El Clásico Miami will be held at the newly renovated Hard Rock Stadium in Miami Gardens, Fla., and the first soccer event to take place since the stadium’s latest renovations. Hard Rock Stadium returns as a venue for the ICC after hosting the championship match in the first two years of the tournament. The renovations to Hard Rock Stadium have made it possible to host the highest caliber of soccer competition while serving as the home of the Miami Dolphins.
Relevent Sports also has partnered with Combate Americas to produce “Combate Clasico,” a spectacular, world-class Mixed Martial Arts (MMA) live television event taking place in Miami on Thursday, July 27. In the main event of a 10-bout affair at Mana Wynwood, the two premier, pound-for-pound fighters from rival cities in Spain – Abner “Skullman” Lloveras (20-9-1) of Barcelona and Javier Fuentes (9-4) of Madrid – will face off two days before El Clásico Miami.
NextVR, the leader in live events in virtual reality, will broadcast El Clásico live in VR for the first time. The match will be produced with dedicated announcers, the halftime show experience and behind-the-scenes footage exclusive to VR. Multiple cameras positioned along the pitch and throughout Hard Rock Stadium will transport fans into an immersive soccer experience. Fans with a Samsung GearVR headset or Google Daydream View, along with a compatible smartphone, can download the free NextVR app from the Oculus Store for GearVR or the Google Play Store for Daydream users. Fans can go to www.nextvr.com/icc for additional details including how to get started in VR.
Fans can follow the ICC on social media at @intchampionscup for exclusive content and announcements, and join the conversation using #ElClasicoMiami and #2017ICC. Fans can sign up for news, updates and ticket information at www.internationalchampionscup.
SCHEDULE OF EVENTS
Wednesday, July 26
· 2017 International Champions Cup presented by Heineken® match between Paris Saint-Germain F.C. and Juventus F.C. at Hard Rock Stadium in Miami Gardens, Fla.
o National anthem by Five-time Grammy Award-winning recording artist CeeLo Green.
o Halftime performance by Grammy Award-nominated, multi-platinum superstar and international recording artist Flo Rida.
· Watch party at the W South Beach.
· Official After Party at WALL Lounge featuring special guests and surprises.
Thursday, July 27
· Combate Clásico at Mana Wynwood.
· El Clásico Miami VIP Party at Seminole Hard Rock Hotel & Casino in Hollywood, hosted by legendary soccer player Luis Figo.
Friday, July 28
· Casa Clásico presented by La Liga at Bayfront Park (Public Fan Fest).
· Official El Clásico Miami Party at MR JONES.
Saturday, July 29
· Casa Clásico presented by La Liga at Bayfront Park (Public Fan Fest).
· 2017 International Champions Cup presented by Heineken® El Clásico Miami match between FC Barcelona and Real Madrid C.F. at Hard Rock Stadium in Miami Gardens, Fla.
o National anthem by multi-platinum, award-winning Latin superstar Prince Royce.
o Halftime performance by five-time Grammy Award winner and global music icon Marc Anthony.
· Watch party at Casa Clásico presented by La Liga at Bayfront Park.
· Official El Clásico Miami After Party.