Marc Anthony to Headline International Championship Cup Between Barcelona and Real Madrid at Hard Rock Stadium
– | Comments Off on Marc Anthony to Headline International Championship Cup Between Barcelona and Real Madrid at Hard Rock Stadium

Against the beautiful backdrop of Biscayne Bay and Port of Miami’s waterways, Marc Anthony was introduced as the headliner for El Clasico Miami half time show, a first ever in the history of soccer championships. …

Read the full story »

doctoroz

Home » FASHION & BEAUTY, Shop Miami

#PoloSport @PoloRalphLauren RALPH LAUREN LAUNCHES POLOTECH SMARTSHIRT WITH GROUNDBREAKING ADAPTIVE WORKOUT APP

Submitted by on – No Comment

unnamed-41 Ralph Lauren Corporation’s (NYSE: RL) innovative PoloTech™ smartshirt, a seamless blend of sleek, modern style with real-time biometric technology, makes its retail debut on August 27. Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and the simultaneous introduction of a game-changing, adaptive workout app that uses detailed data to tailor individualized training for maximum results.

The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo product, PoloTech intersects the forefronts of performance technology and lifestyle fashion.

“The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel. It will give you knowledge you can use to lead a better life,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. “This is a bridge between technology, fitness and style that approaches wellness and well-being in comprehensive and complementary ways. It will touch many parts of your life.”

The smartshirt incorporates its sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accurate readings track a range of stats, including heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned.

The “black box” that collects and processes the information uses five connectors and contains a 3D accelerometer that captures intensity of movement based on three g-force measurements.

PoloTech has a unique ‘second-skin’ fabric composition, and the sensors in the fabric stream information directly to an iPhone®, iWatch® or iPod Touch®. The app reacts based on that immediate data. The app is compatible with the Apple iPod Touch® 5th Generation and above, or iPhone® with iOS 8 and up.

The unique bio- and psychometrics inform a series of adaptive video workouts, during which your performance in one exercise determines the intensity of the next, resulting in more than 10,000 possible combinations—the ultimate customized workout. The app also offers live fitness monitoring, reporting and a unique “push rate,” rating exertion, power and effort.

There are three categories of workouts, customized for users in real time:

–    CARDIO: works core, burns fat and amps power

–    STRENGTH: puts focus on chest, back, legs, shoulders, triceps and biceps

–    AGILITY: designed to maximize quickness, precision and speed

The technology was put to the test at the 2014 US Open, where Ralph Lauren is the Official Outfitter. The top-ranked college player making his debut at the premier tennis event as well as an elite squad of official ball persons were measured for relative fitness, measuring heart rate, recovery, time spent in aerobic and anaerobic zones, calories and distance.

The smartshirt was developed in partnership with proprietary technology from Canadian-based OMSignal, whose team includes experts in neuroscience, sports medicine and engineering. The PoloTech app workout routines were devised by Galvanized, the health and fitness media company founded by David Zinczenko.

“The PoloTech shirt points the way to the next generation of activewear. Going beyond the digital-only experience of today’s fitness platforms, it is the first product to bring advanced apparel technology and digital fitness technology together, into one smart, connected apparel product,” said Stéphane Marceau, CEO of OMsignal. “OMsignal’s partnership with Ralph Lauren is representative of the synergy that exists between the two brands, from their marquee leadership in fashion, to our customizable smart apparel platform.”

Ralph Lauren is known as a leader in digital innovation. In addition to the groundbreaking PoloTech shirt, the company has created directional high-tech initiatives as an early pioneer in e-commerce, creation of holographic runway shows, development of interactive and shoppable retail windows, and introduction of the RL Children’s Virtual Storybook. Recently, the company extended its authority in technology to the luxury world, with its iconic handcrafted Ricky Bag with Light.

The PoloTech smartshirt will be available at RalphLauren.com, Polo Ralph Lauren’s global flagship in New York City and at its US Open store on the grounds of the USTA Billie Jean King National Tennis Center, where there will be daily demonstrations.

#PoloSport
@PoloRalphLauren

PGM Interviews

Actress/singer Mariah Carey and musician Nick Cannon attend Roberto Cavalli dinner held at the Roberto Cavalli's yacht RC during the 62nd International Cannes Film Festival on May 16, 2009 in Cannes, France. 62nd Annual Cannes Film Festival - Roberto Cavalli Dinner Cannes, France May 16, 2009 Photo by Venturelli/WireImage.com To license this image (57460625), contact WireImage.com

Comments are closed.

unnamed-34Welcome. My name is Daedrian McNaughton, Jamaican born and bred, Miami-based, a full time flight attendant, student pilot, blogger and founder of Premier Guide Miami. I am honored to be the Miami blogger to cover the 1972 Miami Dolphins honored by President Barack Obama at the White House. I have also covered Art Basel in Miami Beach, the Dalai Lama's visit to Miami, the Clinton Global Initiative, various television shows including, The X Factor, The Voice, American Idol, Glee, multiple Bravo series and interviewed over 100 of entertainment stars and celebrities including Dwyane Wade, former vice-president of the United States, Al Gore; Kelly Rowland, Betty White, Sheryl Lee Ralph, Keith Urban, Trace Adkins, Nene Leakes, John Stamos, Kathy Griffin, Nigel Lythgoe, Anthony Bourdain, Sir Richard Branson and son, Sam Branson; Simon Cowell, Suze Orman, Eva Longoria, Jane Lynch, Rosie O'Donnell, Dr. Oz, Joan Rivers, Donald Trump, Kelsey Grammer, Anna Kournikova, Blair Underwood and Vanessa Williams. During my leisure time, I enjoy test driving luxury cars and traveling to exotic and luxurious locales like Ian Fleming's Goldeneye, Jamaica. Connect with me on Twitter @Daedrianm or @PremierGuideMe unnamed-82 vanessa williamsSuze OrmanAl_GoreDonald-Trump hqdefaultchris-tucker-339-569x377 daedrian-150x150 daphne-guinness Forest-Whitaker-569x426 John-Walsh-with-Daedrian-McNaughton-150x150 outlistevent-150x150 sean-penn-checking-out-my-boobs timthumb.php owen-wilson-569x426 sean-penn-checking-out-my-boobsclive-davis-569x426