iHeartRadio, Clear Channel’s industry-leading digital radio service, and the legendary Fontainebleau Miami Beach today announced the iHeartRadio Ultimate Pool Party: Fontainebleau Miami Beach, a two-day musical weekend in Miami June 29-30, 2012, part of the BleauLive concert series . The weekend will feature live performances at Fontainebleau by popular recording artists Maroon 5, Flo Rida, Gym Class Heroes and Calvin Harris, as well as a special guestappearance by Enrique Iglesias.
To promote the event, Clear Channel will launch a national on-air and online promotion across more than 90 of its mainstream contemporary hit radio (CHR) stations beginning April 9. Ten winners will be chosen each weekday through May 18, and 300 packages, which include roundtrip airfare, two night hotel accommodations for two and access to all the weekend events, will be given away through a text-to-win contest. One Grand Prize winner will score an all-access, VIP package for six including air transportation in a private jet, hotel accommodations in the Presidential Suite at the Fontainebleau Miami Beach, an exclusive pool cabana, a private yacht excursion and the opportunity to meet one of the featured performers.
The event will kick off Friday, June 29, with a Welcome Party at the resort’s legendary pool. The festivities will continue on Saturday with an all-day pool party featuring an exclusive set by electro-pop DJ Calvin Harris. The weekend event will culminate in a live concert that evening featuring Maroon 5, Flo Rida and Gym Class Heroes with a special guest appearance by Enrique Iglesias.
“The core of our business is music and our relationship with our listeners. The iHeartRadio Ultimate Pool Party: Fontainebleau Miami Beach is an amazing way to bring these things together,” said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. “It’s an amazing weekend getaway for our listeners and a chance to connect with artists they love. Clear Channel has become well-known for producing world-class events, and we’re looking forward to delivering yet another unforgettable experience.”
“Building on the success of our newly launched BleauLive performance series, which pairs top musicalacts with unique vacation experiences, iHeartRadio Ultimate Pool Party: Fontainebleau Miami Beach takes this concept to another level. The sensational lineup of artists paired with the resort’s world class amenities and striking poolscape creates the premier live music experience,” said Philip Goldfarb, President and COO, Fontainebleau Miami Beach. “Since 1954, Fontainebleau Miami Beach has played host to world class entertainers ranging from Frank Sinatra to the Rat Pack to Lady Gaga and Katy Perry. Today, we are thrilled to bring the best of 21st century musical performers together with iHeartRadio.”
For details on how to purchase your way into the Ultimate Pool Party complete with oceanview accommodations, general admission tickets and much more, visit BleauLive.com or call 877-854-9018. Packages will be available for sale Monday, April 9, 2012.
The iHeartRadio Ultimate Pool Party: Fontainebleau Miami Beach is a Clear Channel Media andEntertainment Production. For more information visit iHeartRadio.com.