Gilt.com Debuts First-Ever ‘Gilt at Sea’ Pop-Up Shops On Board Celebrity Cruises
Gilt.com, the innovative online shopping destination, in partnership with Celebrity Cruises and Starboard Cruise Services announces the debut of Gilt at Sea, its first onboard pop-up shop experience.
“Gilt is constantly seeking new and inventive ways to bring the best brands and best values in fashion to our customers, wherever they are—now even at sea,” said Jonathan Greller, President of Gilt. “Our New York store, opened earlier this year, has been a lab for retail innovation and these two new shipboard shops continue to evolve the Gilt model into an exciting new format. Gilt at Sea is an opportunity to create a unique shopping destination for vacation travelers aboard two of the most impressive cruise ships in the Caribbean.”
From December 3 to January 29, Gilt shops will bring a curated mix of modern resort style to passengers aboard the Celebrity Reflection and Celebrity Silhouette cruise ships, sailing weekly from Miami and Fort Lauderdale. From poolside chic to easy excursion looks, the two shops will offer Gilt’s signature mix of designer brands, on-trend assortments and exceptional value.
“Hosting these exclusive pop-up shops on board Celebrity Cruises for our guests, in partnership with Gilt, was a natural fit given our shared value to offer unique experiences,” said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. “We pride ourselves in delivering modern luxury in unexpected ways, this perfectly aligns with our desire to surprise and delight our guests, with experiences that enrich their voyage through superior service that is the Celebrity Distinction.”
The 8-week pop-up shops represent Gilt’s second foray into physical retail, following the March 2016 opening of a shop within Saks OFF 5TH at 125 E. 57th Street in New York.
The Gilt at Sea shops will replicate the exclusive access experience of Gilt.com’s insider deals, complete with onboard events, invite-only vintage trunk shows, and Gilt Style Ambassadors to provide shopping and styling advice.
Customers will have the opportunity to shop a newly curated selection of merchandise each day, tailored around rotating themes. Available brands include John Varvatos, Nanette Lepore, Cosabella, Alexis Bittar, Botkier, Antik Batik, Furla and others, in categories including swim, sleepwear, casualwear, accessories, and gifts.
“We are thrilled to be able to bring together Gilt and Celebrity Cruises — two of the most innovative brands in customer experience,” said Beth Neumann, President and CEO of Starboard. “The retail environment on boardcruise ships is extraordinary; it really speaks to the guest who is in the middle of their dream vacation, when they’re in search of the most exciting, unique ways to create memories. They want more than souvenirs. They look to our shops to discover, to learn and to remember. Gilt at Sea will offer them the chance to do all three.”