On November 28, 2016, Dean & DeLuca, the legendary New York gourmet market and leading international purveyor of fine food, hosted an intimate preview of its partnership with world-renowned architect, Ole Scheeren, at Design Miami/2016. Guests including, Ole Scheeren, Giorgio DeLuca, Martha Stewart, Brett Ratner, Charles Finch, Waris Ahulwalia, Jean Pigozzi, Yves Behar and Maja Hoffman enjoyed a first look and taste of the innovative collaboration. The evening, anchored around the unveiling of a prototype of Scheeren’s design for a unique food retail concept titled “STAGE”, was held at Casa Tua in Miami Beach.
The exciting partnership between the two dynamic brands fuses the authority of Dean & DeLuca with the creative force of Scheeren, to produce a cutting edge vision that first debuted last night during Dean & DeLuca’s inaugural year as partner of Design Miami/.
Notable attendees included: Ole Scheeren, architect and principal of Büro Ole Scheeren; Giorgio DeLuca, co-founder of Dean & DeLuca; Martha Stewart; Brett Ratner, film producer and director; Charles Finch, CEO of Finch & Partners; Waris Ahluwalia, actor and fashion designer; photographer Jean Pigozzi; designer Yves Behar; and Maja Hoffmann, founder of the LUMA Foundation.
Ole Scheeren is internationally renowned for his highly innovative work. At the helm of Büro Ole Scheeren, he has recently completed The Interlace, lauded World Building of the Year 2015, and with the much anticipated Guardian Art Centre in Beijing and the DUO towers in Singapore due to open in 2017, he is currently working on multiple new projects across Europe, Asia and North America. When partner at OMA, he previously designed the Prada Epicentres in New York and Los Angeles, and the remarkable CCTV media headquarters in Beijing.
Dean & DeLuca originated in 1977 when Joel Dean, Giorgio DeLuca and Jack Ceglic opened their first grocery store in an industrial space on Prince Street in Soho, New York. In 2014 the company was acquired by Sorapoj Techakraisri, CEO of PACE Development, launching a process of reinvigorating the brand and developing its vision for international expansion. Scheeren has been working closely with Techakraisri for many years and completed MahaNakhon, Thailand’s tallest tower, earlier this year.
The mission to recognize design as one of the three cornerstones of the brand’s identity positions Dean & DeLuca as a visionary player in the global food industry. Ole Scheeren has conceptualized this vision and created a powerful design, combining a strong contemporary identity with a diversified strategy of global specificity and relevance with “STAGE”.