On March 18, 2019, De Beers opened its doors at the Bal Harbour Shops, one of the most exclusive and successful shopping malls in the world, a jewel set in its own tropical gardens in Miami. The new store, full of airiness and light, will showcase wondrous pieces by De Beers, with 600 square feet of space devoted to the legendary Home of Diamonds.
In a world exclusive, the store unveils the newest edition of the Enchanted Lotus pendant ahead of its global launch in September. Sparkling with pristine diamonds, the serene flower blooms within verdant malachite, symbolic of abundance and growth, in natural synergy with the lush, green oasis that is Bal Harbour Shops.
Also on view will be the latest exceptional set from the Talisman High Jewellery collection, with its mystical combination of rarefied rough diamonds and peerless polished diamonds. A true treasure, evocative of ancient traditions, designed with a contemporary edge.
“There is much to celebrate with our opening at the Bal Harbour Shops, the most inspiring mall in Florida,” says Francois Delage, Chief Executive Officer, De Beers Jewellers. “Our clients in the US are some of our most loyal and Bal Harbour caters towards a very discerning international clientele that we wanted to delight in the right space.”
“Whilst our clients engage more and more across our digital platforms, we believe that our stores complement the overall experience and allow a very intimate and informative moment. After all, seeing the diamond with your own eyes inspires the emotion that we invite all our clients to feel. It is also here that you can benefit from the expertise and passion of our in-store Brand Ambassadors.”