BOCONCEPT CELEBRATES OPENING OF ITS HIGHLY ANTICIPATED STORE AT SHOPS AT MERRICK PARK

BoConcept, the Danish-founded global retail furniture franchise with nearly 300 locations across 60 countries, will continue to cement its status at the forefront of modern furniture design in Florida with the grand opening of its new store at Shops at Merrick Park in Coral Gables (342 San Lorenzo Avenue) on January 24 at 6 p.m. The celebration will feature both Coral Gables and BoConcept leaders.

The new location will feature BoConcept’s differentiated designs for both home and office, including elements from world-renowned designers like Oki Sato, Henrik Pedersen and Karim Rashid.

The new store continues the brand’s aggressive push for increased market share across the U.S. BoConcept has innovated in the global Scandinavian furniture revolution since its founding in 1952 and the brand’s arrival with its second store in Florida further builds upon the dominance created in markets across Europe, Asia and Latin America, opening the door for new multi-unit franchise partnerships in the competitive U.S. market.

“This second BoConcept location in Miami officially puts BoConcept at the pinnacle of progressive, urban furniture design in Florida,” said Steen Knigge, director of U.S. marketing for BoConcept. “This store is in a prominent position to not only introduce the Danish design concept of home comfort and coziness known as “hygge” to many more people from around the world, but, more importantly, to reinforce BoConcept’s global commitment to creating modern design elements that elevate interior spaces to achieve their true potential.”

The new Coral Gables location follows the opening of the first successful BoConcept store in Miami at the trendy Brickell neighborhood. Now, both stores will include contemporary, flexible furniture options for both home and office. Elements from world-renowned designers will be featured in Florida´s BoConcept stores, presenting a fresh new, modern, yet functional option for the urban-minded homeowner.

The BoConcept stores in Florida will be managed by Kore Knudtoft, a veteran furniture retail and operations manager who has worked with the brand for 15 years.

“We are excited to add BoConcepts to our already successful retail mix at Shops at Merrick Park,” said Andrew Peach, senior general manager of Shops at Merrick Park. “Their customized furniture concept will add a new dimension to our diversified collection of shops and restaurants that meet the needs of our loyal shoppers.”

Through its franchise business model, BoConcept continues to further set itself apart in the industry. From store openings to design planning, visual merchandising and local marketing, franchisees have a true corporate partner. Franchisees also receive access to BoConcept Academy, an online education program designed to ensure rapid operational success. The brand remains focused on partnering with driven, entrepreneurial-minded franchisees who are interested in sustainable multi-unit growth and targeting sophisticated retail operators in additional key markets in the U.S.

“BoConcept’s innovations offer limitless interior design potential and we are excited to showcase our groundbreaking work in the heart of Coral Gables,” said BoConcept USA CEO Henrik Eriksen. “This is a moment to celebrate together with our franchise partners as we continue to advance our standing as the global leader in modern furniture.”
For more information please visit www.boconcept.com.