MIAMI BEACH, FL – DECEMBER 06: Guests enjoy complimentary Equinox classes at the American Express Platinum House At The 1 Hotel South Beach on December 6, 2018 in Miami Beach, Florida. (Photo by Bryan Bedder/Getty Images for American Express)
Located at1 Hotel South Beach,Platinum Housewas open exclusively for Platinum Card Members from Thursday, December 6th– Saturday, December 8th. It featured exclusive experiences including complimentary food & beverage, morning fitness classes byEquinox, live drawing performance and installation bySougwen Chungcurated by Platinum Collective MemberJulia Kaganskiy, the Little Cabana lounge and programming by Platinum Collective Member Audrey Gelman of theThe Wing.Platinum House was also the exclusive retailer to launchTOGETHER CALIFORNIAX David Bowie “Stardust” Collection, introduced to American Express by Platinum Collective Member and founder of Just an Idea,Sarah Andelman.
Card Members also enjoyed a special performance on the beach withPharrell Williams.
He shares,“As the Creative Director of American Express Platinum, I am excited to be in Miami – my second home – performing for Card Members and celebrating Art Week here at Platinum House. There is no better time or place for us come together again in support of the arts. As we did with Yellow Ball in September, proceeds from this special concert will again benefit the incredible organization, Young Audiences Arts for Learning.”
Expanding its footprint beyond Platinum House, this year American Express Platinum brought late-night food trucks by Global Dining Collection ChefJosé Andrésto the Wynwood and Design Districts.
