3rd ANNUAL PREMIOS PLATINO FOR IBERO-AMERICAN CINEMA PUNTA DEL ESTE, URUGUAY: JULY 24TH, 2016

unnamed-8In the context of the 31st International Film Festival Guadalajara, the longlisted films were announced for each of the categories of the 3rd Annual Premios Platino for Ibero-American Cinema, which will be held on July 24th, 2016 at the Convention Centre in Punta del Este (Uruguay). Actors Eduardo Noriega and Ofelia Medina, and Ivan Trujillo, the Director of the International Film Festival of Guadalajara, Dolores Heredia, President of the Mexican Academy of Film Arts and Sciences, Elvi Cano, Executive Director of EGEDA US, Adrian Solar, President of FIPCA, Gonzalo Elvira, Vice President of FIPCA and Juan Carlos Arciniegas, host of the first editions of the Premios Platino and official ambassador of the Premios Platino, all participated in the press conference.
The current edition beats the participation record once more, reaching 826 productions. It is also noteworthy that the Premios Platino have added a new “Cinema and Values Education” category, created in collaboration with the Aid against Drug Addiction Foundation (FAD).

Although only three years old, the Premios Platino for Ibero-American Cinema have become the greatest event for increasing awareness of Spanish and Portuguese cinema. In 2015 the awards generated more than 100,000 news stories on the radio, press, television and on-line media, and TNT and RTVE, along with the 13 television stations that broadcast the ceremony in 60 countries.  This brought the awards to more than 50 million homes and made the Premios Platino a trending topic in 8 countries during the rebroadcast.
According to these data provided by Kantar Media and Barlovento Comunicación, the economic impact of the awards, which brought together stars such as Antonio Banderas, Adriana Barraza, Edward James Olmos, Rita Moreno and Eugenio Derbez, using a very conservative estimate, exceeded 31 million dollars, a figure that more than doubles the estimate of the first edition.
This is a resounding demonstration of the interest in our region’s cinematographic talent, which is constantly enamouring the most prestigious juries. Mexican films such as Güeros or 600 millas won awards in San Sebastian, Berlin, Guadalajara and, of course, the Ariel from the Mexican Academy. Success has accompanied a significant number of Ibero-American productions, such as El abrazo de la serpiente, by Ciro Guerra; El botón de Nácar, by Patricio Guzmán; El clan, by Pablo Trapero; El club, by Pablo Larraín; Que horas ela volta?, by Anna Muylaert and Truman, by Cesc Gay.
In addition, productions, artists and technical professionals had a notable presence at the recent Oscar awards. Emmanuel Lubezki made history by winning the Oscar for Best Cinematography for the 3rd consecutive year, this time for The Revenant. Alejandro González Iñárritu also continued his winning streak with the award for Best Director for the same feature film. The third little gold statue for Ibero-America went to Gabriel Osorio and Pato Escala for the animated short film Historia de un oso.
Rounding off the memorable 88th awards were the nominations of El abrazo de la serpiente by Ciro Guerra for Best Foreign Language Film, O menino e o mundo by Alê Abreu for Best Animated Feature Film; Paco Delgado for Best Costume Design in The Danish Girl and, lastly, Martín Hernández for Best Sound Editing in The Revenant.
The Premios Platino for Ibero-American Cinema, promoted by EGEDA (Audio-visual Producers’ Rights Management Entity), with FIPCA (Ibero-American Federation of Film and Audio-visual Producers) and with the support of Ibero-American film Academies and Institutes, Latin Artis and the AISGE foundation, have been working since the first edition in 2014 for successful productions in the most prestigious festivals to also have excellent box office results and for our cinema to be distributed as it deserves.
Please find the complete long-list: http://www.premiosplatino.com/PPla_Preseleccionadas.aspx

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