The Miami Rum Renaissance Festival, one of the hottest events on Miami’s Event and Entertainment Calendar, is bringing new rum brands to the United States and Miami for the very first time. Held April 17 to 19 at the DoubleTree Miami Airport Convention Center, the Miami Rum Renaissance Festival and Trade Expo features three days of grand tasting events for consumers and members of the spirits industry trade.
Rum celebrity seminars, live entertainment, island lifestyle vendors and interactive cocktail demonstrations highlight the activities associated with this unique celebration of the best rums in the world. General admission tickets begin at $50. Two Day VIP passes are $75, and three-day VIP passes are $100.
This expanded annual gathering of rum producers, importers, distributors and retailers reflects the growing category of new rum producers and those that have not previously imported their products into the United States. In 2014, approximately 26 million cases of rum were sold in the United States, with the premium rum category growing 14.8 percent and the spiced rum category growing 11.6 percent. Growth in premium rums was in large part due to new entrants into the U.S. rum market from emerging rum producing countries — from North, Central and South America to producers in the South Pacific and Asia.
The Grand Tasting Exhibition will give attendees the opportunity to sample hundreds of rum cocktails and specialties, from Rum and Coke to Rumchata to Rum Cake, featuring rums from more than 30 countries around the world shown by the industries top and up and coming rum makers and rum ambassadors. Many new entrants into the U.S. rum market, along with aspiring entrants never before featured in the U.S., will be on hand showcasing their rums at this year’s festival.
“We’re seeing a huge increase in brands from other countries and new craft spirits that have not previously presented their products in North America,” said Robert Burr, host of the Miami Rum Renaissance Festival and Trade Expo.